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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Syam'un Syam'un
Universitas Islam Negeri (UIN)
Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation

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The Role Of Market Performance Studies With A Strategic Orientation Syam'un Syam'un; Roymon Panjaitan; Andry Mochamad Ramdan; Dhiraj Kelly Sawlani; Akmal Abdullah
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): 10 original research articles were authored/co-authored by 41 authors from 3 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1046

Abstract

In Southeast Sulawesi, during the Corona Virus Disease Pandemic, this study sought to examine the impact of the strategic orientation dimension on the market performance of the culinary industry. The descriptive and quantitative methods used non-probability sampling and a purposive sample technique. During the COVID-19 pandemic, the population was made up of actors in the food industry who had managed to survive and run their companies for more than two years. Only 38 people responded to the survey's sample, which was small. This study used Smart-PLS  3.0's route analysis for data analysis. To help culinary business actors perform better in the market during the COVID-19 pandemic, the analysis of the strategic aspects that have an aggressive attitude and significantly affect market performance were presented.
Co-Authors Akmal Abdullah Andry Mochamad Ramdan Dhiraj Kelly Sawlani Roymon Panjaitan