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All Journal Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Quantitative Economics and Management Studies Business Preneur : Jurnal Ilmu Administrasi Bisnis International Journal of Economics and Management Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Andry Mochamad Ramdan
Universitas Pasundan
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Penguatan Pemasaran Usaha Rumahan Melalui Facebook Ads Dan Instagram Ads Muhammad Aqshel Revinzky; Andry Mochamad Ramdan; Muhammad Fikri Maulana
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

Pelaksanaan KKN-PPM integratif tahun 2021 ini dilakukan secara virtual dengan segala pertimbangan yang telah ditetapkan dan dipikirkan. Pertimbangan tersebut tidak lain karena untuk meminimalisir penyebaran COVID-19. KKN-PPM integratif dilakukan mulai dari tanggal 6 Januari sampai dengan 12 Februari 2021. Kontribusi mahasiswa kepada masyarakat oleh subkelompok FB dan IG Ads KKN 14 Unpad dilakukan dengan memberikan bimbingan kepada UMKM mengenai prosedur memasarkan produk atau jasa secara berbayar namun efektif. Topik yang diangkat oleh Dosen Pembimbing Lapangan (DPL) adalah “Bimbingan Kewirausahaan Digital pada Masyarakat”. Sebelum melakukan program KKN-PPM virtual integratif, mahasiswa diberikan pembekalan oleh DPL. Setelah melakukan perancangan program, akhirnya materi mengenai Facebook dan Instagram Ads disusun dan disiapkan untuk kemudian dipresentasikan pada “Workshop Digital Marketing untuk UMKM di Masa Pandemi”. Output dari kegiatan Workshop tersebut adalah para mitra (UMKM) menjadi tahu dan paham bagaimana cara menggunakan fitur Facebook dan Instagram Ads sebagai salah satu media pemasaran digital.
Analisa Konten Marketing Di Sosial Media Tiktok Terhadap Brand Awareness Bittersweet By Najla Andry Mochamad Ramdan; Muhammad Fikri Maulana; Muhammad Aqshel Revinzky
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

Digital Marketing is a marketing activity including branding that uses various media. Digital Marketing is also their tool in promoting their business, one of which is by utilizing social media or the term is called Social Media Marketing. Brand awareness or brand awareness is the ability of a prospective customer to be able to recognize a brand that is part of a certain product category. The purpose of this study is to analyze Content Marketing on social media Tiktok on Brand awareness Bittersweet By Najla. The method used in this study is a qualitative method and the data collection technique used in this study is an interview with a phenomenological approach. The data analysis technique used is descriptive data technique and uses triangulation of data sources. So, based on the research conducted, the results obtained are proven that bittersweet by najla increases brand awareness through the content displayed on the bittersweet by najla tiktok platform.
Pengaruh Iklan Layanan Spotify Premium Terhadap Minat Berlangganan Konsumen Muhammad Fikri Maulana; Muhammad Aqshel Revinzky; Andry Mochmad Ramdan
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 4 No. 02 (2022): Vol. 4 No. 2 September 2022
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

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Abstract

The streaming audio application Spotify often inserts advertisements for users who do not subscribe to a premium subscription to the application. Advertising is needed by the company as a marketing strategy to influence consumer buying interest in order to increase profits for the company. Relying on quantitative methods with the Spearman Rank correlation test analysis technique. Researchers reveal the effect of Spotify Premium advertising on Digital Natives' interest in Bandung in buying premium features. The researcher collected samples using purposive sampling in the survey and determined the number of samples using Isaac and Michael's tables. The theory of A-T-R as an indicator of the independent variable and the AISAS model as an indicator of the dependent variable. The results of the study reveal that there is an influence between attractiveness variables such as awareness, trial, and reinforcement, on the buying interest variable seen from the significant and unidirectional correlation between variable X and Variable Y. Spotify premium service advertisements have been designed in such a way as to build a feeling of Awareness. Trial, and Reinforcement consumers, so as to trigger consumer buying interest. Research has strengthened the claim that audiences can be influenced by advertising.
Survival Strategies and Online Marketing in the Time of the COVID-19 Pandemic of Bandung City SME: A Case Study of the Cibaduyut Shoe Center Dindin Abdurohim; Andry Mochammad Ramdan
Quantitative Economics and Management Studies Vol. 3 No. 6 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (466.256 KB) | DOI: 10.35877/454RI.qems1259

Abstract

This study aims to describe and analyze survival strategies and online marketing strategies for small shoe businesses during the COVID-19 pandemic in Bandung. This study uses a qualitative method with a case study approach. Data were obtained by interviewing knitting business actors and related parties as key informants. The results showed that the COVID-19 pandemic had a negative impact on small shoe businesses in the shoe center of Bandung city. As a strategic step in the midst of a pandemic, business people use a survival strategy, by not increasing selling prices, but reducing profit targets, in the online marketing strategy of knitting small businesses using strategies: e-commerce, digital marketing, improving product and service quality, and customer relations. The implementation of this strategy is driven by an entrepreneurial spirit, flexibility, responsiveness to changes and technological developments, and the ability to collaborate with various stakeholders. This research shows that small businesses that implement survival strategies and online marketing are able to survive and improve business performance.
Model of Start Up Management to Strengthen Student Entrepreneurship Program in The MERDEKA Campus Ida Hindarsah; Yuce Sariningsih; Yusep Ikrawan; Heri Erlangga; Erik; Andry Mochamad Ramdan
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.24 KB) | DOI: 10.35877/454RI.qems1369

Abstract

The government's seriousness towards the growth and development of entrepreneurship is felt by universities. One of them is the birth of the Free Learning and Independent Campus (MBKM) program. The Merdeka Campus programs aim to prepare students to become graduates who have the competencies needed in the future and as respond to digital transformation that is happening globally has pushed Indonesia to become a country that excels in giving first to start-up. The research purposes to investigate the implementation of start-up management to strengthen student entrepreneurship program. This research will be conducted at Pasundan University. The method used is the Mix Method approach, namely a quantitative approach (survey) supplemented by qualitative data (interviews and Focus Group Discussions). The survey was conducted to 54 active student respondents at the University, as well as Focus Group Discussions. The results showed that the effect of creativity and innovation on motivation was 42,5% and motivation on management was 33,9%. Due to the small management influence, tools are needed to help improve start-up capabilities in increasing profits, market size and productivity through online interactions with business websites.
Analysis of Online Marketing Strategies Post Pandemic COVID-19 Destina Paningrum; Andry Mochammad Ramdan; Tri Febrina Melinda; Okta Karneli; Tito Irwanto
Quantitative Economics and Management Studies Vol. 4 No. 1 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.805 KB) | DOI: 10.35877/454RI.qems1381

Abstract

This research examines the analysis of marketing strategies carried out online after the COVID-19 pandemic. The research used in this research is descriptive qualitative research. Various sources were processed in this study such as books, research results, journals, and research articles. This research explains that the challenges and opportunities for business marketing that rely on digital applications during a pandemic are felt to be very diverse and complex. Post-covid-19 shopping behavior has changed based on the relationship between technology & culture. The pattern of spending on basic needs and shopping has changed due to the ease of using the internet for shopping and the existence of online services. Digital-based marketing for a profitable and sustainable business is proven to face many challenges and opportunities. The problem is that not all business people and customers understand and can apply technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively. In addition, the role of digital marketing on the financial performance of several organizations and the implicit digital transformation model has been identified as the most important aspects related to the current COVID-19 situation.
Peningkatan Kapasitas Aktivitas Pemasaran Digital Usaha Kecil Online Ayam Sijagur dan Gow Juice di Kecamatan Ujungberung Kota Bandung: Digital Marketing Abdul Rosid; Andry Mochamad Ramdan; Yayan Mulyana
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.961 KB) | DOI: 10.31949/jb.v4i1.3651

Abstract

Abstract Bandung, the capital city of the province of West Java, is very much known for the development of the creative economy (Ekraf), especially in the culinary industry. Many of the culinary products that came originally from Bandung are very well known in Indonesia, or even for some are known worldwide. Therefore, the city of Bandung is known as one of the centers of Indonesian culinary trends. With the online platform and the Covid-19 pandemic, many culinary entrepreneurs have finally adopted the concept of online food delivery with minimal capital and facilities. The activists of the online culinary industry are trying to survive through the rigors of market battles in the city of Bandung. Most of the problems that occured are the lack of information technology infrastructure facilities and the lack of understanding of online marketing strategies in order to maximize the business potential of online culinary entrepreneurs. The method of implementing activities is carried out through the provision of digital marketing technical guidance, mentoring and business facilitation. The results of the implementation show that there are significant changes after being given training, guidance and assistance regarding digital marketing, as well as facilitating the provision of Devices provided by the Team to Partners. Keywords: Capacity; Improvement; SME; Small Business. Abstrak Kota Bandung, Ibukota provinsi Jawa Barat ini sangat dikenal dengan perkembangan ekonomi kreatif (Ekraf) terutama di industri kuliner. Begitu banyak produk kuliner asal Kota Bandung yang dikenal di Indonesia atau bahkan beberapa ada yang dikenal mendunia. Oleh sebab itu Kota Bandung dikenal sebagai salah satu pusat trend kuliner Indonesia. Dengan adanya platform online serta adanya pandemic covid-19 tidak sedikit pada akhirnya pengusaha kuliner yang mengusung konsep online food delivery dengan modal dan fasilitas yang minim seadanya. Para pegiat industri kuliner online mencoba bertahan mengarungi kerasnya pertarungan market di Kota Bandung. Permasalahan yang terjadi kebanyakan adalah minimnya fasilitas infrastuktur teknologi informasi dan kurangnya pemahaman strategi pemasaran online agar bisa memaksimalkan potensi bisnis para pengusaha kuliner online. Metode pelaksanaan kegiatan dilakukan melalui pemberian bimbingan teknis pemasaran digital, pendampingan dan fasilitasi usaha. Hasil pelaksanaan menunjukkan terdapat perubahan signifikan setelah diberikan pelatihan, bimbingan dan pendampingan mengenai pemasaran digital, serta fasilitasi pemberian device yang diberikan tim kepada mitra, nantinya diharapkan jika bisnis skala kecil berhasil terdigitalisasi maka akan terjadi akselerasi percepatan skala usaha bisnis kuliner online. Kata Kunci: Kapasitas; Peningkatan; UKM; Usaha Kecil.
PENGEMBANGAN KAPASITAS USAHA PUTRA MANDIRI DALAM MENDUKUNG PROGRAM UMKM NAIK KELAS KABUPATEN BANDUNG BARAT Dindin Abdurohim; Andry Mochamad Ramdan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.15801

Abstract

Kabupaten Bandung Barat (KBB) Jawa Barat, memiliki potensi salah satunya usaha Putra Mandiri, namun belum memiliki kapasitas dalam mengembangkan usaha, dihadapkan permasalahan: 1) Proses Produksi, 2) Manajemen dan SDM, 3) Perizinan dan 4) Keterbatasan Pemasaran Online. Solusi yang ditawarkan: 1) Meningkakan Kapasitas proses produksi, melalui peningkatan Peralatan Modern, Peningkatan Perlengkapan proses Produksi dan Lay Out Proses Produksi, 2) Peningkatan Kapasitas Manajemen dan Motivasi Kewirausahaan, 3) Fasilitasi Perizinan NIB melalui, 4) Pengembangan Pemasaran Online melalui Babari.id. Metode pendekatan yang digunakan, Pelatihan dan Fasilitasi usaha. Selain itu ditetapkan Langkah – Langkah solusi untuk mencapai target solusi yang ditetapkan. Hasil yang yang capai Meningkatnya Asset berupa alat pemotong bahan baku,  memiliki kemasan produk dan meningkatkan jumlah penjualan. Mitra Mampu memproduksi sesuai Tuntutan zaman di era digital. Meningkatkan semangat kewirausahaan dan kemampuan menerapkan kreativitas dan inovasi dalam aktivitas usaha sehari-hari . Mampu menjalankan fungsi – manajemen, serta Kemudahan Mengakses Lokasi Mitra, dan dikenal secara online. 
ANALISIS STRATEGI PROMOSI DAN PELAYANAN PARIWISATA DALAM MENINGKATKAN JUMLAH PENGUNJUNG WISATA DI INDONESIA Yoseb Boari; Yovita Yovita; Andry Mochamad Ramdan; Adnan Adnan; Bambang Sucipto
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13321

Abstract

Abstrak Strategi promosi dan pelayanan pariwisata menjadi subjek utama dalam penelitian ini. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber termasuk buku, jurnal dan laporan dengan menggunakan pendekatan kualitatif dan deduktif. Temuan penelitian ini bahwa ada beberapa strategi promosi pariwisata yaitu periklanan (advertising), penjualan perorangan (personal selling), publisitas (publicity), promosi penjualan (sales promotion), dan pemasaran sponsorships (marketing sponsorships). Adapun strategi pelayanan pariwisata yaitu adalah bukti langsung (tangibles), keandalan (reliability), daya tanggap (responsiveness), keyakinan/jaminan (assurance), dan perhatian (empathy). Strategi promosi dan pelayanan pariwisata tersebut sangat efektif dalam meningkatkan jumlah pengunjung wisata di Indonesia. Kata Kunci: Promosi, Pelayanan, Pariwisata, Wisata
PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS PADA PRODUK KOSMETIK HALAL MELALUI APLIKASI TIKTOK TERHADAP MINAT BELI Hendri Khuan; Andry Mochamad Ramdan; Andriya Risdwiyanto; Widyastuti Widyastuti; Sri Wahyuning
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10747

Abstract

Pesatnya perkembangan teknologi, dunia digital dan internet tentunya berdampak pada dunia bisnis. Trend pemasaran di dunia telah bergeser dari menggunakan cara konvensional (Offline) menjadi cara digital (Online). Di Indonesia, online shop sudah sangat menjamur dan berkembang pesat. Penelitian ini menggunakan pendekatan kuantitatif yang memiliki tujuan untuk mengetahui pengaruh digital marketing dan brand awareness pada produk kosmetik halal melalui aplikasi tiktok terhadap minat beli. Populasi dan sampel dalam penelitian ini adalah pengguna masyarakat pengguna aplikasi Tiktok yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 250 responden dalam penelitian ini. Dan tehnik analisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa variabel digital marketing memberikan pengaruh terhadap minat beli masyarakat. Namun variable brand awareness tidak berpengaruh dalam penelitian ini. Kata Kunci: Digital Marketing, Brand Awareness, Minat Beli Kosmetik Halal
Co-Authors Abdul Rosid Abdurohim, Dindin Adnan Adnan Andriya Risdwiyanto Bambang Sucipto Destina Paningrum Erik Erlangga, Heri Hendri Khuan Hindarsah, Ida Ikrawan, Yusep Indah Putri Cahya Muhammad Aqshel Revinzky Muhammad Fikri Maulana Muhammad Fikri Maulana Okta Karneli, Okta Revansyell Syahla Sariningsih, Yuce Sri Wahyuning Tito Irwanto Tri Febrina Melinda Widyastuti Widyastuti Yanti Purwanti Yayan Mulyana Yoseb Boari Yovita Yovita