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All Journal SENTRALISASI Community Development Journal: Jurnal Pengabdian Masyarakat
Lisa Raihanatul Husna
Universitas Islam Negeri Sumatera Utara
Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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PENGUATAN BRANDING DAN DIGITALISASI UMKM KERIPIK PISANG BUKIT MAS MELALUI PROGRAM KULIAH KERJA NYATA Syafruddin Syam; Alif Al Yasin Sipahutar; Afifatuz Zuhrah; , Marhamatul Khair; Rizki Anggini; Lisa Raihanatul Husna; Adelia Putri Harahap; Nine Chintya Ayu Inasti; M. Khairul Ariffin; Oktia Dina Sartiva; Najwa Rahmi; Rian Dandi Pratama
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.50966

Abstract

UMKM merupakan tulang punggung perekonomian Indonesia, namun seringkali terkendala oleh lemahnya merek, rendahnya kemampuan pemasaran digital, dan belum adanya standarisasi proses produksi. Program Kuliah Kerja Nyata (KKN) ini bertujuan untuk melakukan pendampingan menyeluruh bagi UMKM keripik pisang di Bukit Mas guna mengatasi permasalahan tersebut. Metode yang digunakan adalah partisipatif dan deskriptif kualitatif, dengan terjun langsung melakukan observasi,identifikasi masalah, serta implementasi solusi. Hasil kegiatan menunjukkan bahwa pendampingan berhasil meningkatkan aspek branding melalui pembuatan logo dan banner, aspek digital dengan integrasi Google My Business dan WhatsApp Business, serta aspek produksi melalui perbaikan teknik penggorengan, pengemasan, dan inovasi varian rasa. Dampak yang dirasakan meliputi perluasan jangkauan pasar, peningkatan daya tarik produk, dan penguatan kepercayaan diri pelaku usaha. Disimpulkan bahwa pendampingan holistik yang memadukan aspek teknis, digital, dan sosial-ekonomi efektif dalam memberdayakan UMKM. Diperlukan kerja sama berkelanjutan antar berbagai pemangku kepentingan untuk mengatasi tantangan modal dan distribusi menuju pertumbuhan usaha yang berkelanjutan.
Analysis of the Application of the Local Government Information System (SIPD) in Realizing Transparency and Accountability at the Regional Finance and Revenue Management Agency (BPKPD) of Binjai City (Centralization) Lisa Raihanatul Husna; Laylan Syafina; Tuti Anggraini
SENTRALISASI Vol. 15 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i3.5848

Abstract

This study aims to analyze the implementation of the Regional Government Information System (SIPD) in realizing regional financial transparency and accountability in the Binjai City BPKPD, with a special focus on the transition period from SIMDA to SIPD. The research uses a descriptive qualitative approach with a case study design. Data was collected through semi-structured in-depth interviews with five informants, non-participatory observations, and a documentation study of the Binjai City BPKPD Strategic Plan 2025-2029. The analysis used the interactive model of Miles, Huberman, and Saldana (2014) which was interpreted through the six-dimensional model of the DeLone and McLean (2003) Model. The results of the study reveal an asymmetrical effectiveness profile: the quality of information and the use of the system are considered effective; the quality of the system and user satisfaction are quite effective; Meanwhile, the quality of service is less effective due to the absence of formal technical guidance. The net benefits are realized through real-time data transparency and a permanent audit trail, although the full potential of SIPD has not been fully realized as confirmed by the Binjai City BPKPD Strategic Plan 2025-2029. 
Co-Authors , Marhamatul Khair Adelia Putri Harahap Afifatuz Zuhrah Alif Al Yasin Sipahutar Laylan Syafina M. Khairul Ariffin Najwa Rahmi Nine Chintya Ayu Inasti Oktia Dina Sartiva Rian Dandi Pratama Rizki Anggini Syafruddin Syam Tuti Anggraini