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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Research in Social Science and Humanities
Alsyadea Alsyadea
Universitas Asahan
Religion Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PEMBERDAYAAN PELAKU UMKM DESA SEI MUKA MELALUI PELATIHAN MANAJEMEN USAHA, DIGITAL MARKETING, DAN BRANDING PRODUK Dailami Dailami; Helmina Simanjuntak; Syamsinah Sirait; Saria Sinaga; Nur Fiqi Ahlansyah; Alsyadea Alsyadea
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.53448

Abstract

Program pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sei Muka, Kecamatan Datuk Tanah Datar dalam mengelola usaha secara efektif melalui pelatihan manajemen usaha, pemasaran digital, dan strategi branding produk. Metode yang digunakan meliputi penyuluhan, pelatihan, dan praktik langsung dengan pendekatan komunikasi informatif dan persuasif. Kegiatan dilaksanakan pada 29 September 2025 di Aula Balai Desa Sei Muka dengan melibatkan 22 peserta yang terdiri dari 17 orang Tim Penggerak PKK dan 5 orang pelaku UMKM. Materi pelatihan mencakup pengenalan jiwa wirausaha, tantangan UMKM tradisional, strategi content marketing, branding produk, dan diskusi permasalahan UMKM lokal. Hasil kegiatan menunjukkan peningkatan pemahaman peserta tentang pentingnya pemanfaatan internet dan media sosial untuk promosi, pentingnya digital marketing dan branding produk, serta strategi meningkatkan penjualan. Program ini memberikan kontribusi nyata dalam pemberdayaan UMKM agar lebih profesional, berdaya saing, dan berkelanjutan di era digital.
The Effectiveness of QRIS in Non-Cash Transactions: Perceptions of Sixth-Semester Management Students at Asahan University in 2025 Dila Mawarsi; Della Ananda; Alsyadea Alsyadea; Agung Rivaldi Samudra; Dailami Dailami; Nurun Nazmi Hayati
Journal of Research in Social Science and Humanities Vol 5, No 1 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.374

Abstract

This study aims to analyse the effectiveness of using QRIS among Asahan University students, focusing on aspects of convenience, security, efficiency, and student acceptance of digital payment systems. This research uses a descriptive quantitative approach with a survey method, where data is collected through distributing questionnaires to students as respondents. The results showed that the majority of Asahan University students have used QRIS in their daily transaction activities, and generally gave positive responses to its use. Asahan University students stated that QRIS made non-cash transactions easier, and felt satisfied using it. In addition, students stated that QRIS helps reduce the risk of carrying cash, and consider this system efficient and in accordance with the needs of the times. QRIS is also considered to support a cashless lifestyle by Asahan University students. Nevertheless, there are challenges in the form of technical obstacles such as internet networks and limited understanding of some users. In addition, there are still some students who feel more comfortable using cash. Overall, this study concludes that QRIS is quite effectively used by Asahan University students as a practical, safe, and efficient digital payment tool. The findings also show that QRIS has great potential in strengthening digital financial literacy among the younger generation and encouraging the creation of a culture of non- cash transactions in the campus environmentKeywords: QRIS, Non-Cash Transactions, Effectiveness, digital payment system, Student Perception.
Co-Authors Agung Rivaldi Samudra Dailami - Della Ananda Dila Mawarsi Helmina Simanjuntak Nur Fiqi Ahlansyah Nurun Nazmi Hayati Saria Sinaga Syamsinah Sirait