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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Siber Multi Disiplin Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Lut Mafrudoh
Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pelatihan Digital Marketing sebagai Strategi Pemasaran Modern di PT Wisata Jelajah Insani Lut Mafrudoh; Indriyati Indriyati; Muhammad Riza Affiat
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i2.848

Abstract

Pemasaran digital telah menjadi salah satu strategi utama dalam meningkatkan daya saing bisnis di era digital. PT Wisata Jelajah Insani mengadopsi pendekatan ini dengan mengadakan pelatihan digital marketing bagi karyawannya guna meningkatkan pemahaman dan keterampilan mereka dalam pemasaran berbasis teknologi. Pelatihan ini mencakup berbagai teknik pemasaran digital, seperti Website Marketing, Email Marketing, dan Social Media Marketing, yang dirancang untuk meningkatkan visibilitas bisnis serta keterlibatan pelanggan (Customer Engagement). Metode yang digunakan dalam pelatihan ini meliputi sesi teori, praktik langsung, serta evaluasi berbasis kuantitatif dan kualitatif untuk mengukur efektivitas program. Hasil evaluasi menunjukkan peningkatan pemahaman digital marketing sebesar 85%, peningkatan keterampilan merancang strategi pemasaran digital sebesar 80%, serta dampak positif terhadap interaksi media sosial (35% peningkatan dalam tiga bulan) dan peningkatan kunjungan situs web perusahaan sebesar 25%.Dengan hasil tersebut, pelatihan digital marketing terbukti memberikan manfaat yang signifikan bagi PT Wisata Jelajah Insani dalam memperkuat kehadiran digitalnya dan meningkatkan daya saing bisnis. Kerangka kerja yang diterapkan dalam program ini dapat menjadi model bagi perusahaan lain yang ingin mengembangkan strategi pemasaran digital secara efektif.
The Effect of Airport Service Innovation on Customer Satisfaction and Increasing Customer Value Zainita Sarah; Raissa Putri Ramadhani; Haris Haris; Lut Mafrudoh
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.8530

Abstract

This study explores the impact of service innovation on customer satisfaction, with customer value acting as an intervening variable at Soekarno-Hatta International Airport. This research focuses on three primary variables: Service Innovation (X1), Customer Value (Z), Customer Satisfaction (Y). This study uses quantitative research methods with Sem-PLS analysis techniques, with data collected from100 respondents who had experience using airport technology services on both international and local flights. These findings reveal that Service Innovation (X1) positively affects both Customer Satisfaction (Y) and Customer Value (Z). Moreover, Customer Value (Z) significantly influences Customer Satisfaction (Y). The results also demonstrate that Service Innovation (X1) has an indirect positive effect on Customer Satisfaction (Y) through Customer Value (Z). This research highlights the importance of service innovation in improving the overall customer experience and value perception, thus enhancing passenger satisfaction at airports.
Accessibility of Sekupang Port in Increasing The Level of Tourist Visits to Batam Basri Fahriza; Lut Mafrudoh; Lintang Arya Bimo; Chaidir Musalam Rizkitha
Jurnal Siber Multi Disiplin Vol. 3 No. 4 (2026): Jurnal Siber Multi Disiplin (Januari - Maret 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i4.831

Abstract

The purpose of this study was to determine how much accessibility of Sekupang port in increasing tourist visits to Batam Island. The method used is to use qualitative methods with the Miles and Huberman interactive analysis model using four stages, namely; data collection, data reduction, data presentation and conclusions. The result obtained is that Sekupang Port has a close distance to Singapore but, this port is far from tourist centers in Batam because it is far from urban areas. And the ship route at Sekupang port is still 13 routes, previously there were 20 routes. Therefore, tourist visits through the port of Sekupang are not too crowded because they are inferior to other ports in Batam with locations closer to the city center and tourist attractions, even though the ticket prices offered are the same and the facilities and services themselves have accumulated.
Co-Authors Basri Fahriza Chaidir Musalam Rizkitha Haris Haris Indriyati Indriyati Lintang Arya Bimo Muhammad Riza Affiat Raissa Putri Ramadhani Zainita Sarah