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All Journal Greenation International Journal of Law and Social Sciences Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Olfebri Olfebri
Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia.
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengabdian Kepada Masyarakat: Strategi Peningkatan Pendapatan dan Keberlanjutan Bisnis Melalui Promosi Berbasis Digital, Penguatan Manajemen dan Inovasi Usaha Primadi Candra Susanto; Olfebri Olfebri; Aang Gunawan; Euis Saribanon; Agus Suhendra
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 4 No. 2 (2026): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April- Juni 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v4i2.2150

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini dilaksanakan dengan tujuan untuk meningkatkan pengetahuan dan kemampuan masyarakat, terutama pelaku UMKM, dalam memanfaatkan promosi digital sebagai upaya meningkatkan pendapatan dan menjaga keberlanjutan usaha. Perkembangan teknologi informasi telah membawa perubahan besar dalam pola pemasaran dan perilaku konsumen, sehingga pelaku usaha perlu mampu menyesuaikan diri dengan penggunaan media digital sebagai sarana promosi yang efektif. Namun demikian, masih terdapat banyak pelaku usaha yang belum memahami secara maksimal penggunaan media sosial dan platform digital dalam mendukung kegiatan pemasaran usaha. Pelaksanaan kegiatan dilakukan secara online melalui Zoom Meeting pada tanggal 17 April 2026 pukul 08.30–11.00 WIB dan diikuti oleh 40 peserta yang terdiri dari pelaku UMKM dan masyarakat umum. Metode yang digunakan dalam kegiatan ini meliputi penyampaian materi, diskusi interaktif, serta sesi tanya jawab mengenai strategi pemasaran digital, pemanfaatan media sosial untuk bisnis, dan teknik penyusunan konten promosi yang menarik. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman mengenai pentingnya promosi berbasis digital dalam memperluas jangkauan pasar dan meningkatkan daya saing usaha. Selain itu, peserta juga memperoleh motivasi untuk mulai menerapkan strategi pemasaran digital dalam usaha yang dijalankan. Kegiatan ini diharapkan mampu mendorong masyarakat untuk memanfaatkan teknologi digital secara berkelanjutan guna mendukung perkembangan usaha dan peningkatan ekonomi masyarakat.    
The Influence of English Language Competence, Digital Literacy, Grit, and Technostress on Ship Crew Performance Mediated by Human Capital Capability Indang Noerkajati; Edi Abdurachman; Olfebri Olfebri; Librita Arifiani; Lira Agusinta; Tri Cahyadi
Greenation International Journal of Law and Social Sciences Vol. 4 No. 4 (2026): (GIJLSS) Greenation International Journal of Law and Social Sciences (September
Publisher : Greenation Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v4i4.1485

Abstract

Crew performance determines the safety and operational efficiency of shipping companies, yet human factors remain the dominant cause of maritime accidents. This study aims to analyze the influence of English language competence, digital literacy, grit, and technostress on crew performance, with human capital capability serving as a mediating variable. A quantitative approach was employed, utilizing a survey of 316 seafarers from shipping companies in Indonesia, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM) via SmartPLS. The results indicate that: 1) English language competence has a positive and significant effect on human capital capability; 2) Digital literacy has a positive and significant effect on human capital capability; 3) Grit has a positive and significant effect on human capital capability; 4) Technostress does not have a significant effect on human capital capability; 5) English language competence does not have a significant effect on crew performance; 6) Digital literacy does not have a significant effect on crew performance; 7) Grit has a positive and significant effect on crew performance; 8) Technostress does not have a significant effect on crew performance; 9) Human capital capability has a positive and significant effect on crew performance; 10) Human capital capability fully mediates the effect of English language competence on crew performance; 11) Human capital capability fully mediates the effect of digital literacy on crew performance; 12) Human capital capability partially mediates the effect of grit on crew performance; 13) Human capital capability does not mediate the effect of technostress on crew performance. Shipping companies need to enhance crew performance by strengthening human capital capability through maritime English training, digital literacy development, and mental resilience building. The novelty of this study lies in examining human capital capability as a mediating mechanism among Indonesian seafarers.
Co-Authors Aang Gunawan, Aang Agus Suhendra Edi Abdurachman Euis Saribanon Indang Noerkajati Librita Arifiani Lira Agusinta Primadi Candra Susanto Tri Cahyadi