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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Greenation International Journal of Law and Social Sciences Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Euis Saribanon
Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia.
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengabdian Kepada Masyarakat: Strategi Peningkatan Pendapatan dan Keberlanjutan Bisnis Melalui Promosi Berbasis Digital, Penguatan Manajemen dan Inovasi Usaha Primadi Candra Susanto; Olfebri Olfebri; Aang Gunawan; Euis Saribanon; Agus Suhendra
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 4 No. 2 (2026): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April- Juni 2026)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v4i2.2150

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini dilaksanakan dengan tujuan untuk meningkatkan pengetahuan dan kemampuan masyarakat, terutama pelaku UMKM, dalam memanfaatkan promosi digital sebagai upaya meningkatkan pendapatan dan menjaga keberlanjutan usaha. Perkembangan teknologi informasi telah membawa perubahan besar dalam pola pemasaran dan perilaku konsumen, sehingga pelaku usaha perlu mampu menyesuaikan diri dengan penggunaan media digital sebagai sarana promosi yang efektif. Namun demikian, masih terdapat banyak pelaku usaha yang belum memahami secara maksimal penggunaan media sosial dan platform digital dalam mendukung kegiatan pemasaran usaha. Pelaksanaan kegiatan dilakukan secara online melalui Zoom Meeting pada tanggal 17 April 2026 pukul 08.30–11.00 WIB dan diikuti oleh 40 peserta yang terdiri dari pelaku UMKM dan masyarakat umum. Metode yang digunakan dalam kegiatan ini meliputi penyampaian materi, diskusi interaktif, serta sesi tanya jawab mengenai strategi pemasaran digital, pemanfaatan media sosial untuk bisnis, dan teknik penyusunan konten promosi yang menarik. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman mengenai pentingnya promosi berbasis digital dalam memperluas jangkauan pasar dan meningkatkan daya saing usaha. Selain itu, peserta juga memperoleh motivasi untuk mulai menerapkan strategi pemasaran digital dalam usaha yang dijalankan. Kegiatan ini diharapkan mampu mendorong masyarakat untuk memanfaatkan teknologi digital secara berkelanjutan guna mendukung perkembangan usaha dan peningkatan ekonomi masyarakat.    
The Role of Brand Equity Antecedents in Strengthening Customer Loyalty with Relationship Equity as a Moderating Variable in Courier Service Companies Irwan Chairuddin; Reni Dian Octaviani; Euis Saribanon; Indriyati Indriyati; Primadi Candra Susanto
Greenation International Journal of Law and Social Sciences Vol. 4 No. 3 (2026): (GIJLSS) Greenation International Journal of Law and Social Sciences (July - Au
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v4i3.882

Abstract

The purpose of this study is to examine the effect of digital content marketing (DCM), brand experience (BE), and price fairness (PF) on customer loyalty (CL) through brand equity (BEQ), with relationship equity (RE) as a moderating variable in courier service companies. This study was motivated by the importance of maintaining customer loyalty in the increasingly competitive courier service industry, where strong brand value is essential to sustain long-term customer relationships. The research applied a quantitative approach using a survey method involving 206 customers of courier service companies. Data were analyzed using the Structural Equation Modeling (SEM) method with SmartPLS 3.2.9. The findings reveal that digital content marketing, brand experience, and price fairness positively influence customer loyalty through brand equity. Although price fairness does not directly affect customer loyalty, it contributes indirectly through strengthening brand equity. In contrast, relationship equity was not found to significantly moderate the relationship between brand equity and customer loyalty. The novelty of this study lies in positioning digital content marketing as a strategic variable influencing customer loyalty both directly and indirectly through brand equity, while also examining the moderating role of relationship equity in the courier service context. The results provide managerial implications for courier service companies to strengthen customer loyalty by improving digital marketing strategies, enhancing customer brand experiences, and maintaining fair pricing policies to build stronger brand equity.
Enhancing Customer Satisfaction in Commuter Rail Services through Multimodal Integration and Digital Payment Adoption: A Case Study in Greater Bandung Euis Saribanon; Agus Nugroho; Siti Nurhayati; Novi Indah Susanthi; Devi Ratnasari
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5131

Abstract

This study evaluates customer satisfaction with Commuter Line services in Area II of Bandung during the new normal era. The study focuses on multimodal transportation integration and digital payment system implementation. A survey was conducted with 616 respondents representing the various demographics of service users. The results of the analysis show that customers are highly satisfied with the provided services, especially regarding cleanliness, comfort, and digital accessibility. Technology application and improved accessibility have proven to be key factors in creating a positive travel experience. However, Importance Performance Analysis (IPA) results indicate that improvements to the bank transfer payment system are needed to meet customer expectations. These findings provide a foundation for developing adaptive, responsive, and inclusive strategies to improve the quality of public transportation services.
Co-Authors Aang Gunawan Agus Nugroho Agus Suhendra Devi Ratnasari Indriyati Indriyati Irwan Chairuddin Novi Indah Susanthi Olfebri Olfebri Primadi Candra Susanto Reni Dian Octaviani Siti Nurhayati