Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Economic Education and Entrepreneurship Studies
Maya Faridhotul Aini
Universitas Brawijaya, Indonesia
Economics, Econometrics & Finance Other

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The Role of Effectuation in Achieving Competitive Advantage: Testing the Mediating Role of Agility and Innovation Orientation Maya Faridhotul Aini; Sri Palupi Prabandari; Radityo Putro Handrito
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 3 (2026): Volume 4, Issue 3, May 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i3.971

Abstract

Purpose – This study examines how smallholder cocoa farmers in Indonesia achieve competitive advantage under high market uncertainty by investigating whether effectuation logic — an expertise-driven, non-predictive decision-making approach — functions as the cognitive foundation for building competitive superiority, and through which internal capability pathways this transformation occurs. Design/Methodology/Approach – A quantitative cross-sectional survey of 260 smallholder cocoa farmers was conducted using purposive sampling across major Indonesian cocoa-producing regions. Data were analyzed using SEM-PLS (SmartPLS 4.0) with 5,000-subsample bootstrapping to test direct and mediation effects. Findings/Results – Effectuation logic does not directly influence competitive advantage but significantly predicts individual agility (β = 0.466, p < 0.001) and innovation orientation (β = 0.202, p < 0.01). Both variables fully mediate the effectuation–competitive advantage relationship, with innovation orientation as the dominant pathway (β = 0.477, p < 0.001). Originality/Value – This study introduces the cognitive-behavioral translation mechanism, establishing that effectuation generates competitive advantage exclusively through behavioral capabilities, not directly. It demonstrates that agility produces a negative competitive effect in buyer-dominated commodity markets challenging universal agility positivity assumptions  and extends dynamic capability theory to individual farmer-entrepreneurs in developing-economy agribusiness.
Driving Cocoa Farm Performance through Market Orientation and Institutional Support: The Mediating Role of Innovativeness Maya Faridhotul Aini; Sri Palupi Prabandari; Radityo Putro Handrito
Journal of Economic Education and Entrepreneurship Studies Vol. 7 No. 2 (2026)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v7i2.6

Abstract

This study aims to analyze the mechanisms for enhancing cocoa farm performance through the integration of market orientation strategies and institutional support, with a specific focus on the mediating role of farmer innovativeness. By positioning farmers as primary decision-makers underpinned by Upper Echelons Theory, this research explores how individual innovation capacity influences business performance in the upstream sector. Data were collected from 245 smallholder cocoa farmers in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that market orientation exerts a significant positive influence on both farmer innovativeness and business performance. Institutional support, particularly through regulative and cognitive pillars, significantly enhances innovativeness and performance directly. However, the mediation analysis shows that while innovativeness significantly bridges the relationship between market orientation and performance, it does not significantly mediate the link between institutional support and performance. These findings suggest that institutional aid often impacts operational performance directly without necessarily triggering deep-seated innovative transformations. The implications of this research underscore the necessity for policymakers to prioritize human capital development and knowledge infrastructure to foster a more innovative and resilient cocoa agribusiness sector.
Co-Authors Radityo Putro Handrito Sri Palupi Prabandari