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All Journal Jurnal Ilmiah Manajemen Kesatuan Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Economic Education and Entrepreneurship Studies
Radityo Putro Handrito
Universitas Brawijaya, Indonesia
Economics, Econometrics & Finance Social Sciences Other

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The Role of Effectuation in Achieving Competitive Advantage: Testing the Mediating Role of Agility and Innovation Orientation Maya Faridhotul Aini; Sri Palupi Prabandari; Radityo Putro Handrito
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 3 (2026): Volume 4, Issue 3, May 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i3.971

Abstract

Purpose – This study examines how smallholder cocoa farmers in Indonesia achieve competitive advantage under high market uncertainty by investigating whether effectuation logic — an expertise-driven, non-predictive decision-making approach — functions as the cognitive foundation for building competitive superiority, and through which internal capability pathways this transformation occurs. Design/Methodology/Approach – A quantitative cross-sectional survey of 260 smallholder cocoa farmers was conducted using purposive sampling across major Indonesian cocoa-producing regions. Data were analyzed using SEM-PLS (SmartPLS 4.0) with 5,000-subsample bootstrapping to test direct and mediation effects. Findings/Results – Effectuation logic does not directly influence competitive advantage but significantly predicts individual agility (β = 0.466, p < 0.001) and innovation orientation (β = 0.202, p < 0.01). Both variables fully mediate the effectuation–competitive advantage relationship, with innovation orientation as the dominant pathway (β = 0.477, p < 0.001). Originality/Value – This study introduces the cognitive-behavioral translation mechanism, establishing that effectuation generates competitive advantage exclusively through behavioral capabilities, not directly. It demonstrates that agility produces a negative competitive effect in buyer-dominated commodity markets challenging universal agility positivity assumptions  and extends dynamic capability theory to individual farmer-entrepreneurs in developing-economy agribusiness.
Determinants of Tourists’ Willingness to Pay for Tenun Ikat NTT: Uniqueness, Credibility, and Authenticity Fety Fazriati Rakhman; Nanang Suryadi; Radityo Putro Handrito
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1080

Abstract

Purpose – This study examines the effects of perceived uniqueness and perceived credibility of geographical indication label on tourists’ willingness to pay for tenun ikat NTT, with perceived authenticity as a mediating variable. The study grounded in Signaling Theory to explain the mechanism of consumer behavior in the purcahase decision-making process for cultural product. Design/methodology/approach – A quantitative explanatory design was employed using a cross-sectional survey of 235 tourists’ seleceted through purposive sampling. Data were analyze using Partial Least Square-Structural Equatoin Modeling (PLS-SEM) using SmartPLS 4.0 software to test both direct and indirect relationships among the construcs. Finding/Results – The results indicates that perceived credibility of GI label has a direct significant positive effect on willingness to pay and perceived authenticity. Perceived uniqueness and perceived credibility of GI label has a direct significant positive effect on perceived authenticity. Perceived uniqueness and perceived authenticity does not directly affect willingness to pay, and mediation analysis shows that perceived authenticity does not mediate the relationships between perceived uniqueness, perceived credibility of GI label, and willingness to pay. The findings indicate that GI label credibility is the only significant direct predictor of willingness to pay, suggesting that institutional trust signals may be more influential than symbolic cultural attributes in shaping tourists' valuation of cultural heritage products. Originality/Value – This study is also conducted to fill the research gap, where studies examining the role of geographical indication labels are still very limited, especially in the cultural craft industry in Indonesia. This study contributes to signaling theory by demonstrating that consumer perceived authenticity as consumers' perception of purchasing behaviour is developed through trust in the GI label's credibility.
Dynamic Capabilities and Sustained Competitive Advantage in Indonesian Public Sector Innovation: The Moderating Role of Effectuation Ahmad Bramantyo Nursasotyosidi; Rofiaty Rofiaty; Radityo Putro Handrito
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1276

Abstract

Purpose – This study examines how dynamic capabilities influence sustainable competitive advantage (SCA) in Indonesian public sector organizations and investigates the moderating role of effectuation. Drawing on the Dynamic Capabilities View (DCV), Resource-Based View (RBV), and effectuation logic, the study explains how sensing, seizing, and transforming capabilities sustain public sector innovation. Design/Methodology/Approach – A quantitative explanatory survey was conducted using data from 290 public service innovations selected from 1,059 KIPP Top Public Service Innovation (SINOVIK) recipients. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Findings – The results show that sensing, seizing, and transforming capabilities have positive and significant effects on SCA. Effectuation significantly strengthens these relationships, indicating that adaptive decision-making, experimentation, stakeholder commitment, and flexible resource utilization enhance the sustainability of public sector innovation. Originality/Value – This study extends the literature by integrating dynamic capabilities and effectuation to explain sustainable competitive advantage in the public sector. The findings suggest that innovation sustainability depends not only on organizational capabilities but also on adaptive decision-making, providing practical guidance for strengthening long-term public value and institutionalized service innovation.
The Impact of Electronic Customer Relationship Management (e-CRM) on e-Loyalty Maudy Amalyah Dodhy Putri; Ananda Sabil Hussein; Radityo Putro Handrito
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3600

Abstract

In the era of digital commerce, customer loyalty has become a vital determinant of platform sustainability. This study investigates the impact of Electronic Customer Relationship Management (e-CRM) on electronic loyalty (e-loyalty), with a focus on the mediating roles of e-customer experience and customer engagement. Grounded in Relationship Marketing Theory, the research targets active Tokopedia users in Indonesia using a quantitative approach. Data were collected through an online survey of 240 participants selected via purposive sampling, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that e-CRM significantly influences e-loyalty both directly and indirectly. Customer experience and engagement were found to mediate these relationships effectively. Notably, e-CRM improves digital experiences and promotes deeper customer involvement, both of which significantly enhance loyalty. These findings affirm that loyalty in e-commerce is driven not only by technical CRM execution but also by seamless, personalized interactions and emotional connections.
The Influence of K-pop Concert Attractiveness on Fanaticism: Dual Mediation by Satisfaction of Idol and Promoter in Indonesia Haditha Miftahul Sabrina; Ananda Sabil Hussein; Radityo Putro Handrito
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4187

Abstract

Indonesia has become one of the largest markets for Korean popular music concerts, with billions of streams and sold-out events. This study explores how concert attractiveness affects fanaticism among Indonesian fans, using satisfaction with idols and satisfaction with promoters as mediating factors. The research draws on the idea that satisfaction grows when experiences meet or exceed expectations, turning initial appeal into lasting loyalty. The study uses a quantitative explanatory approach with purposive sampling. Surveys were collected from 250 fans who attended at least one Korean popular music concert between 2022 and 2024. Data were analyzed using structural equation modeling with partial least squares. Results show that attractiveness strongly influences both idol satisfaction and promoter satisfaction, which then drive fanaticism. The model explains 52 percent of idol satisfaction, 48 percent of promoter satisfaction, and 61 percent of fanaticism. Idol satisfaction has a stronger mediating effect than promoter satisfaction. Concert attractiveness alone is not enough to create fanaticism. It works through confirmed expectations that build satisfaction with both performers and event organizers. Idol-focused satisfaction plays the bigger role, but promoter quality remains essential for sustainable fan experiences.
Driving Cocoa Farm Performance through Market Orientation and Institutional Support: The Mediating Role of Innovativeness Maya Faridhotul Aini; Sri Palupi Prabandari; Radityo Putro Handrito
Journal of Economic Education and Entrepreneurship Studies Vol. 7 No. 2 (2026)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v7i2.6

Abstract

This study aims to analyze the mechanisms for enhancing cocoa farm performance through the integration of market orientation strategies and institutional support, with a specific focus on the mediating role of farmer innovativeness. By positioning farmers as primary decision-makers underpinned by Upper Echelons Theory, this research explores how individual innovation capacity influences business performance in the upstream sector. Data were collected from 245 smallholder cocoa farmers in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that market orientation exerts a significant positive influence on both farmer innovativeness and business performance. Institutional support, particularly through regulative and cognitive pillars, significantly enhances innovativeness and performance directly. However, the mediation analysis shows that while innovativeness significantly bridges the relationship between market orientation and performance, it does not significantly mediate the link between institutional support and performance. These findings suggest that institutional aid often impacts operational performance directly without necessarily triggering deep-seated innovative transformations. The implications of this research underscore the necessity for policymakers to prioritize human capital development and knowledge infrastructure to foster a more innovative and resilient cocoa agribusiness sector.
Co-Authors Ahmad Bramantyo Nursasotyosidi Ananda Sabil Hussein Fety Fazriati Rakhman Haditha Miftahul Sabrina Maudy Amalyah Dodhy Putri Maya Faridhotul Aini Nanang Suryadi Rofiaty Rofiaty Sri Palupi Prabandari