Garuda - Garba Rujukan Digital

DAMPAK PEMBERIAN WORKSHOP TERHADAP LITERASI DIGITAL PESERTA WORKSHOP: STUDI KASUS SALAH SATU KOMUNITAS UMKM DI KOTA PALEMBANG Astika Ulfah Izzati; Claudya Nurcahaya
Among Makarti Vol 15, No 2 (2022): AMONG MAKARTI (EDISI KHUSUS DIES NATALIS KE 38)
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v15i2.305

Literasi digital merupakan hal penting dan mendasar untuk mendukung perkembangan era Society 5.0 karena di era ini masyarakat dituntut untuk hidup berdampingan dengan teknologi. Agar terciptanya bijak dalam penggunaan teknologi diperlukan pehaman akan literasi penggunaan teknologi salah satunya pemahaman akan literasi digital. Salah satu pihak yang dituntut untuk mengikuti perkembangan era adalah UMKM agar proses bisnisa dapat terus berkembang dan berkelajutan. Pemahaman literasi digital ini juga turut didukung oleh Pemerintah Indonesia dimana pemerintah mengukur indeks literasi digital nasional, agar angka indeks ini terus meningkat diperlukan penyuluhan dan pemberian materi agar paham akan pentingnya literasi digital. Penelitian ini bertujuan untuk melihat apakah ada peningkatan pengetahuan atau literasi khususnya literasi digital pada obyek penelitian. Metode yang dilakukan dengan memberikan pertanyaan sebelum dan sesudah pemberian materi kepada obyek penelitian. Hasilnya adalah ada peningkatan literasi digital obyek penelitian sebelum dan sesudah diberikan materi.

Perancangan Desain Logo Prima Mushroom dalam Rangka Membangun Identitas dan Strategi Branding Usaha Astika Ulfah Izzati; Rini Rini; Silvana Oktanisa; Frianka Anindea; Welan Mauli Angguna; Septini Kumalaputri; Claudya Nurcahaya; Fernando Africano
Jurnal Pengabdian Masyarakat - PIMAS Vol 2 No 1 (2023): Februari
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v2i1.971

One of ways that can be done by Small and Medium Enterprise (SME) to improve their branding is by creating a logo. Logos can identify what products or services are produced by the enterprise, logos also differentiate one company from another, as well as one product from another. The business partner in this community service is Prima Mushroom which is owned by Ms. Teti Indrawati, located in Palembang City, South Sumatra Province. Initially the business partners had not built a good business identity where the partners already had a business name, but there was no logo that became the identity of this business. In addition, at the partner's business location there is no banner informing the name of the business. So this product is difficult to recognize by consumers. Therefore, the purpose of this community service activity is to design Prima Mushroom logo design and apply this logo to the business name information banner as a business branding strategy. The method used is to first socialize and discuss with partners regarding the problems faced, then solve the problems by providing alternative logo designs for business branding strategies.

Pelatihan Pengolahan Jamur Tiram dalam Rangka Memberikan Nilai Tambah Hasil Budidaya di Kampung Sayur Cempako Frianka Anindea; Fitriani Fitriani; Anggia Jesica Dati; Khalia Silvia Maisyarani; Dendi Irawan; Welan Mauli Angguna; Claudya Nurcahaya; Septini Kumalaputri; Imas Permatasari
Jurnal Pengabdian Masyarakat - PIMAS Vol 2 No 2 (2023): Mei
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v2i2.1035

Kampung Sayur Cempako didirikan berawal dari kepedulian Bapak Rudi Harsam terhadap lingkungan. Dengan memanfaatkan lahan kosong tempat pembuangan sampah, Bapak Rudi Harsam memulai bercocok tanam dengan menggunakan metode hidroponik. Upaya tersebut kemudian mendapatkan apresiasi dari warga sekitar di Gang Berdikari yang turut serta menanam sayur dengan metode serupa. Jamur tiram merupakan salah satu hasil budidaya dari warga di Kampung Sayur Cempako. Untuk memberikan nilai tambah dari hasil budidaya jamur tiram tersebut, diperlukan pelatihan pengolahan jamur tiram. Produk olahan yang dihasilkan berupa jamur crispy yang dapat dijadikan alternatif cemilan lezat dan bergizi untuk masyarakat. Pelatihan pengolahan jamur tiram ini melibatkan Ibu-Ibu warga Kampung Sayur Cempako. Selain diberikan materi mengenai cara mengelola jamur tiram menjadi cemilan, mereka juga diberikan materi cara mengemas produk dengan baik agar tidak cepat rusak dan lebih menarik saat dipasarkan.

Pelatihan Pengolahan Jamur Tiram dalam Rangka Memberikan Nilai Tambah Hasil Budidaya di Kampung Sayur Cempako Frianka Anindea; Fitriani Fitriani; Anggia Jesica Dati; Khalia Silvia Maisyarani; Dendi Irawan; Welan Mauli Angguna; Claudya Nurcahaya; Septini Kumalaputri; Imas Permatasari
Jurnal Pengabdian Masyarakat - PIMAS Vol. 2 No. 2 (2023): Mei
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v2i2.1035

Kampung Sayur Cempako didirikan berawal dari kepedulian Bapak Rudi Harsam terhadap lingkungan. Dengan memanfaatkan lahan kosong tempat pembuangan sampah, Bapak Rudi Harsam memulai bercocok tanam dengan menggunakan metode hidroponik. Upaya tersebut kemudian mendapatkan apresiasi dari warga sekitar di Gang Berdikari yang turut serta menanam sayur dengan metode serupa. Jamur tiram merupakan salah satu hasil budidaya dari warga di Kampung Sayur Cempako. Untuk memberikan nilai tambah dari hasil budidaya jamur tiram tersebut, diperlukan pelatihan pengolahan jamur tiram. Produk olahan yang dihasilkan berupa jamur crispy yang dapat dijadikan alternatif cemilan lezat dan bergizi untuk masyarakat. Pelatihan pengolahan jamur tiram ini melibatkan Ibu-Ibu warga Kampung Sayur Cempako. Selain diberikan materi mengenai cara mengelola jamur tiram menjadi cemilan, mereka juga diberikan materi cara mengemas produk dengan baik agar tidak cepat rusak dan lebih menarik saat dipasarkan.

Efek Mediasi Persepsi Kegunaan terhadap Pengaruh Daya Tarik terhadap Dorongan Belanja Impulsif: Welan Mauli Angguna; Astika Ulfah Izzati; Frianka Anindea; Claudya Nurcahaya; Andriansyah; Shally Rizkiyanti; Ardelia Suharmanto
MOTIVASI Vol. 10 No. 1 (2025): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/motivasi.v10i1.684

Purpose – The purpose of this study is to understand how attractiveness (affective reaction) influenced urge to buy impulsively through the mediation of perceived Usefulness (cognitive reaction). The research hypothesis is that there is an indirect effect between attractiveness and urge to buy impulsively through mediation of perceived usefulness. Design/methodology – This study used a one-time non-experimental quantitative research design that was tested on 165 respondents who had shopped in live streaming commerce. The survey was carried out online through non-randomized convenience sampling techniques. A measuring tool used in the form of a questionnaire that asks for an assessment of several statements. The statistical analysis was used to test mediation effect by using mediation PROCESS MACRO for SPSS by Hayes (Model 4). Findings – The results of the analysis showed that usability acceptance had a mediating effect on the effect of attraction on impulsive shopping impulses in consumers who had shopped on live streaming commerce. The immediate effect became insignificant when controlled with the mediation variable. The next study is suggested to be tested on different groups of respondents to test universality, test more specifically by differentiating e-commerce and so-commerce with more comprehensive variables and then can be tested with experimental methods to improve the internal validity of the study results.

The Impact of Digital Taxation on the Creative Economy and E-Commerce in Indonesia Rizka Novelia; Claudya Nurcahaya; Billy Dewantara
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4156

This article review explores the impact of digital taxation on the growth and sustainability of the creative economy and e-commerce sectors in Indonesia. As the digital landscape expands rapidly, the implementation of taxes on digital transactions has emerged as both an opportunity and a challenge. On one hand, digital taxation provides a new revenue stream for the government and ensures fair competition between domestic and foreign digital service providers. On the other hand, it raises concerns among small and medium-sized enterprises (SMEs) and creative entrepreneurs about increased operational costs, reduced competitiveness, and potential barriers to market entry. The review synthesizes insights from recent studies (2020–2025) on the economic, regulatory, and technological dimensions of digital taxation, highlighting its implications for innovation, consumer behavior, and cross-border e-commerce. The findings suggest that while digital taxation can promote fiscal sustainability and equitable market practices, its design and enforcement must balance revenue needs with the goal of fostering innovation and inclusivity in Indonesia’s vibrant digital economy.

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