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All Journal Kontigensi: Jurnal Ilmiah Manajemen Annals of Human Resource Management Research
Widiastuti Furbani
Universitas Muhammadiyah Mataram, Nusa Tenggara Barat, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Influence of Promotional Strategies Through Social Media on The Purchase Decision of The Garskin Dimediate Word of Marketing Karnawi Kamar; Eka Hendrayani; Sulistyo Budi Utomo; Widiastuti Furbani; Ratnawati Ratnawati
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.461

Abstract

This study aims to determine: (1) The effect of promotional strategies through social media on purchasing decisions for Garskin products, (2) The effects of promotion strategies through social media on word of mouth marketing for Garskin products, (3) The influence of word of mouth marketing on product purchasing decisions for garskin, and (4) the effect of promotional strategies through social media mediated by word of mouth marketing on purchasing decisions for garskin products. The research design is a survey research. The sampling technique in this study used purposive sampling with a total sample of 145. Data analysis techniques were used to answer the research hypothesis were regression tests, path analysis (path analysis), and sobel tests. The results of this study indicate that: (1) There is a positive influence of promotional strategies through social media on purchasing decisions for Garskin products. This is evidenced by the t count of 8.664 with a significant value of 0.000 which is less than 0.05, and the regression coefficient has a positive value of 0.792, (2) There is a positive influence of promotional strategies through social media on word of mouth marketing for Garskin products. This is evidenced by the t count of 4.395 with a significant value of 0.000 which is less than 0.05, and the regression coefficient has a positive value of 0.395, (3) There is a positive influence of word of mouth marketing on purchasing decisions for Garskin products. This is evidenced by the t count of 4.821 with a significance value of 0.000 less than 0.05, and the regression coefficient has a positive value of 0.440 (4) There is an influence of promotion strategies through social media on purchasing decisions mediated by word of mouth marketing on Garskin products. This is evidenced by the mediation coefficient of 0.0906 which is positive and has a significance of 0.0217, less than 0.05.
The Role of Communication & HR Development Towards Improving Archives Governance Performance Eric Hermawan; Widiastuti Furbani; Gilbert Nainggolan; Nining Latianingsih; Dipa Teruna Awaludin
Annals of Human Resource Management Research Vol. 6 No. 2 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v6i2.3217

Abstract

Purpose: This study aims to examine the influence of communication and human resource development on improving archival governance. Research Methodology: A quantitative research design was applied using regression analyses. This study employed purposive sampling with a total of 97 respondents. Data were collected through questionnaires distributed to employees of the Central Java Provincial Education and Culture Office and analyzed using the SPSS software. Results: The results indicate that communication significantly affects governance governance performance. Human resource development also has a strong influence on performance. In addition, both communication and human resource development have a significant impact on the performance of archival governance. Conclusions: The SPSS results indicate that communication and human resource development significantly impact archival governance performance. Together, they explain 22.5% of the variation in performance, with the remaining 77.5% influenced by factors not covered in this study. Limitations: The findings highlight that effective communication and human Effective communication improves information delivery and participation, while human resource development enhances employee competence and professionalism, both crucial for enhancing archival governance performance and efficient archival management.                                 Contributions: Effective communication and competent Human Resource (HR) development are crucial for improving archive governance performance. Good communication ensures clear information regarding archive management, while HR development ensures the availability of skilled personnel to manage archives. Novelty: Effective communication and HR development are key to improving archival governance, ensuring efficient information delivery and professional and competent management of archival affairs.
Co-Authors Dipa Teruna Awaloedin Eka Hendrayani Eric Hermawan Gilbert Nainggolan Karnawi Kamar Nining Latianingsih Ratnawati Ratnawati Sulistyo Budi Utomo