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All Journal Almana : Jurnal Manajemen dan Bisnis Jurnal manajemen dan bisnis (Performa)
Lindi Utami Marquerette
Sekolah Tinggi Ilmu Ekonomi dan Bisnis Syariah Nahdlatul Ulama Garut
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF FOMO AND BRAND IMAGE ON E-IMPULSE BUYING GOFOOD AT MIE GACOAN BANDUNG Syifa Fauziah Hamidah; Roro Arinda Reswanti Julian Pratama; Lindi Utami Marquerette
Jurnal Manajemen dan Bisnis Performa Vol. 22 No. 1 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i1.4831

Abstract

In the use of food delivery applications, FOMO (fear of missing out) often arises due to limited-time promotions and brand popularity. For example, Mie Gacoan, which has a strong brand image, is actually able to encourage consumers to make impulsive purchases. This study uses a quantitative approach with descriptive analysis. The data was processed using Microsoft Excel 2019 and SPSS 26 for Windows, while the survey was conducted by distributing questionnaires to GoFood users to determine how much influence FOMO and brand image have on online food purchases. The results show that both factors significantly influence the impulsive buying behavior of Mie Gacoan consumers in Bandung via GoFood. This finding confirms that a marketing strategy that emphasizes FOMO elements and strengthens brand image can be an effective way to increase impulsive sales on digital platforms.
The Role of Satisfaction with Life and Fear of Missing Out as Predictors of Problematic Social Media Use and Problematic Smartphone Use Among Generation Z Syifa Fauziah Hamidah; Lindi Utami Marquerette; Roro Arinda Reswanti Julian Pratama
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3000

Abstract

The rapid growth of social commerce platforms, particularly TikTok Shop, has increased the intensity of social media and smartphone use among Generation Z, which may lead to problematic patterns of digital behavior. This study aims to examine the role of satisfaction with life and fear of missing out (FOMO) as predictors of problematic social media use and problematic smartphone use among Generation Z TikTok Shop users. This research employs a quantitative approach using a survey method involving Generation Z respondents who actively use TikTok Shop. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that satisfaction with life has a significant effect on problematic social media use and problematic smartphone use, while fear of missing out (FOMO) is also found to have a significant effect on both forms of problematic digital behavior. These findings suggest that individual psychological well-being and digital motivational factors play an important role in shaping the intensity and patterns of social media and smartphone use among Generation Z. This study contributes theoretically to the understanding of psychological factors influencing problematic digital behavior and provides practical implications for enhancing digital well-being among social commerce platform users.
Co-Authors Hamidah, Syifa Fauziah Roro Arinda Reswanti Julian Pratama