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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Women, Education, and Social Welfare
Irni Rahmayani Johan
Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Education Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Social Sciences

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Building Farmer Loyalty Through Marketing Mix and Brand Image of Tomato Seeds: The Mediating Role of Satisfaction Using PLS-SEM Approach Muhammad Khoirudin; Mimin Aminah; Irni Rahmayani Johan
Jurnal Penelitian Pendidikan IPA Vol 12 No 5 (2026)
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v12i5.15346

Abstract

Seed manufacturers face market share erosion due to fragmented execution. While prior studies partially evaluate inputs, integrated 7Ps and brand image frameworks remain scarce. This study evaluates structural relationships and satisfaction’s mediating role in the hybrid vegetable seed sector. Data were gathered from 171 tomato smallholders across 14 sub-districts in Cianjur Regency via a purposive sampling technique and analyzed using PLS-SEM. The model revealed that farmer satisfaction was strongly explained (R2 = 0.599), where brand image had the most dominant direct effect (β= 0.60, p < 0.00), followed by the marketing mix (β= 0.330, p< 0.00). Conversely, loyalty registered low variance (R2 = 0.15). Bootstrapping confirmed that satisfaction directly drove loyalty (β= 0.24, p=0.00). The core novelty lies in integrating high-dimensional 7Ps with an empirical screening filter for multi-brand retention. Mechanistically, satisfaction fully mediates the marketing mix (βindirect= 0.08, p= 0.01) and partially mediates brand image (βindirect)=0.15, p=0.00). Managerially, firms must shift from mass-branding to localized high-touch agronomic support to secure loyalty.  
Maternal Work Motivation, Work–Family Balance, and Family Subjective Well-Being Istiqlaliyah Muflikhati; Octaria Intan Cahayani; Pudji Muljono; Irni Rahmayani Johan; Ismayanti Pratiwi
Women, Education, and Social Welfare Vol. 3 No. 1 (2026): January - March 2026 | Women, Education, and Social Welfare
Publisher : WISE Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70211/wesw.v3i1.407

Abstract

The participation of women, particularly mothers, in the workforce has continued to increase, bringing various challenges in balancing work demands and family responsibilities, which may affect family well-being. This study aimed to analyze the effects of maternal work motivation and work–family balance on family well-being and to examine their implications for children’s educational development.  The study employed a quantitative approach with a cross-sectional design using a survey method conducted across Indonesia. Data were collected through a survey method involving families with working mothers who had preschool- and school-aged children. The respondents were mothers, and the study covered several regions in Indonesia. A total of 108 families participated in this study. Data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The results indicated that maternal work motivation, work–family balance, and family well-being were generally at a moderate level (57.4%). Economic motivation was identified as the dominant reason for mothers to engage in paid work. The SEM analysis revealed that work–family balance had a significant positive direct effect on family well-being. In addition, maternal work motivation had a positive effect (with coefficient 0.577) on both work–family balance (with coefficient 0.479) and family well-being. These findings highlight the importance of maternal work motivation and balanced role management in promoting family well-being among working-mother families. One implication of this research is that working mothers can continue to play an active role in their children's educational development while effectively maintaining a conducive learning environment at home, thereby contributing significantly to the implementation of education within the family.
Co-Authors Ismayanti Pratiwi Istiqlaliyah Muflikhati Mimin Aminah Muhammad Khoirudin Octaria Intan Cahayani Pudji Muljono