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All Journal Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Sharia Economic and Management Business Journal (SEMBJ)
Dinda Mardiah
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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A Purchase Decision Behavior Model by Generation Z: The Mediating Role of Consumer Motivation Ajat Sudrajat; Danang Kusnanto; Liya Megawati; Nadya Millasyfa; Dinda Mardiah; Ayu Oktavianita
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 2 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i2.2324

Abstract

Background: Given Generation Z’s significant dependence on e-commerce platforms, it is crucial to understand how they shop in the digital economy. However, limited studies have examined how affiliate marketing and advertising influence actual purchase decisions, particularly when mediated by consumer motivation. Method: A quantitative explanatory design was employed using a survey of 200 Generation Z respondents aged 18 to 26 who actively make online purchases. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. A bootstrapping approach was applied to test the mediation effect. Results: The findings indicate that advertising has a significant influence on consumers’ purchase decisions (β = 0.578, p < 0.05), whereas affiliate marketing does not. Both affiliate marketing and advertising positively influence consumer motivation; however, motivation does not significantly affect purchase decisions Conclusion: These findings advance motivation theory by highlighting the greater influence of external digital stimuli over intrinsic drivers in shaping Generation Z’s purchasing behavior. Practically, the study suggests that Indonesian e-commerce platforms, such as Shopee and Tokopedia, should prioritize interactive and storytelling-based advertising combined with urgency-driven strategies (e.g., flash sales and exclusive promotions) to enhance purchase effectiveness
Pengaruh Penerapan Sistem Manajemen Mutu ISO 9001:2015 Terhadap Pengendalian Kualitas Pada PT ABC Dinda Mardiah; Fety Nurlia Muzayanah; Rediawan Miharja
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 1 (2025): Juni ( In Progress )
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i1.4607

Abstract

In addition to conducting quality control, companies must also continue to uphold certain quality standards. Many people, especially those engaged in business or entrepreneurship, now consider the Organization For Standardization or ISO as the world standard needed. Although ISO 9001:2015 has been implemented comprehensively, the implementation of the overall quality management system is still not perfect. Thus, the purpose of this study is to determine whether the implementation of the ISO 9001:2015 quality management system will have an impact on PT ABC's quality control. This study uses SPSS25 as a test tool for calculating multiple linear regression analysis. By using a survey approach, this study is included in the quantitative research category. A total of 38 respondents were given questionnaires. The results of the study based on multiple linear regression tests, simultaneously the variables Organizational Context (X1), Leadership (X2), Planning (X3), Support (X4), Operations (X5), Performance Evaluation (X6), and Improvement (X7) have a good and substantial influence on PT ABC's quality control. Meanwhile, PT ABC's quality control is largely unaffected by Organizational Context, Leadership, Planning, Support, Operations and Improvement, but is positively and significantly influenced by Performance Evaluation.
Co-Authors Ajat Sudrajat Ayu Oktavianita Fety Nurlia Muzayanah KUSNANTO, DANANG Liya Megawati Nadya Millasyfa Rediawan Miharja