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All Journal Journal of Community Development Journal of Media and Communication
Dani Permana
Universitas Mercu Buana Yogyakarta
Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Pendampingan Transformasi Digital Menggunakan Strategi Pemasaran Modern Dalam Meningkatkan Visibilitas Dan Penjualan Produk KWT Puspa Gemari Dani Permana; Hana Hoerunisa; Alya Febri Surya D; Inge Apriliani; Florensa Marchilaz Della Rosa; Hasnah Rambe; Muhammad Defan Trisriantama; Alya Dwi Salsabila
Journal of Community Development Vol. 6 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v6i1.1467

Abstract

This study aims to implement digital transformation using modern marketing strategies to enhance the visibility and sales of products from the Women Farmers Group (KWT) Puspa Gemari. The research method used is Action Research, involving socialization and training to improve the digital skills of KWT Puspa Gemari members. The work program includes product photography training, social media management, and packaging rebranding to create a more attractive and professional product image. The analysis of the success of this program is measured by data on the effectiveness of the use of digital advertising, website use, WhatsApp business, and also content management on KWT Puspa Gemari social media has a significant role in increasing sales of KWT Puspa Gemari products. With this strategy, KWT Puspa Gemari strengthened their position in the market and became a relevant example of digital transformation for other women farmers' groups.
Analisis Wacana Nasionalisme pada Film Eksil dalam upaya Meningkatkan Rasa Nasionalisme Mahasiswa Muhammad Rizky Ardi Saputra; Dani Permana; Rosalia Prismarini Nurdiarti
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study analyzes the discourse of nationalism in the film "Eksil 1965" using Van Dijk's discourse analysis theory and a social cognition approach. The research explores the production, understanding, and impact of the film's text on social dynamics and public policy in Indonesia. The film "Eksil 1965" depicts the experiences of Indonesian exiles who could not return to their homeland after the September 30 Movement (G30S) in 1965. The findings show that this film effectively expresses various forms of nationalism, including the exiles' longing for their homeland, their struggle to return, and their sacrifices for the country. Despite facing stigma and challenges in exile, nationalism is portrayed as a deep and enduring identity. This study concludes that the film "Eksil 1965" can enhance the sense of nationalism among viewers, especially students, and can be used as a strategy to foster awareness and love for the homeland.
Co-Authors Alya Dwi Salsabila Alya Febri Surya D Florensa Marchilaz Della Rosa Hana Hoerunisa Hasnah Rambe Inge Apriliani Muhammad Defan Trisriantama Muhammad Rizky Ardi Saputra Nurdiarti, Rosalia Prismarini