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THE INFLUENCE OF RETURN ON EQUITY (ROE), DEBT TO EQUITY RATIO (DER), CORPORATE SOCIAL RESPONSIBILITY (CSR), AND GOOD CORPORATE GOVERNANCE (GCG) ON STOCK PRICES IN COSMETIC AND HOUSEHOLD PRODUCTS COMPANIES Dadi Kuswandi; Radi Sahara; Wiarsih Febriani; Devi Indira Handayani
International Journal Management and Economic Vol. 5 No. 2 (2026): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v5i2.2720

Abstract

Stock prices are an important indicator influencing investment decision-making. High stock prices reflect positive market perceptions of company performance and increase investor interest in investing. This study aims to analyze the influence of Return on Equity (ROE), Debt to Equity Ratio (DER), Corporate Social Responsibility (CSR), and Good Corporate Governance (GCG) on stock prices of cosmetic and household goods companies listed on the Indonesia Stock Exchange for the period 2019–2023. The sampling method used purposive sampling with a total of 6 companies or n = 36. The data used are secondary data in the form of annual financial statements and stock prices. The analytical method applied is multiple linear regression using IBM SPSS version 29. The results show that partially ROE and GCG have no significant effect on stock prices, DER has a significant negative effect, while CSR has a significant positive effect on stock prices. Simultaneously, ROE, DER, CSR, and GCG significantly affect stock prices. These findings highlight that leverage and corporate social responsibility play an important role in determining the market value of companies in the cosmetics and household goods industry.
Program Pendidikan Ilmu Ekonomi “Pemasaran Online” Untuk Peserta Didik Divisi Pendidikan Publik Lembaga AgenKultur Kp Babakan Ds Binong, Karawaci, Tangerang, Banten Reni Diah Kusumawati; Supiningtyas Purwaningrum; Eka Patriya; Guyub Nuryanto; Handayani; Ch. Dewi Wulandari; Ashur Harmadi; Astried Permanasari; Andriansyah Latif; Dadi Kuswandi
Jurnal Pengabdian Kepada Masyarakat Darma Saskara Vol. 5 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/abdimasug.2025.v5i2.213

Abstract

Pelaksanaan Pengabdian kepada Masyarakat merupakan salah satu bentuk nyata dari penerapan Tri Darma Perguruan Tinggi. Dalam kegiatan ini, Universitas Gunadarma menjalin kerja sama dengan Yayasan AgenKultur, sebuah lembaga independen yang bergerak di bidang sosial, budaya, dan pendidikan, di mana PKBM Tan Malaka menjadi divisi yang berfokus pada layanan pendidikan. Kolaborasi tersebut diwujudkan melalui pemberian pelatihan komputer dan ekonomi kepada peserta didik program Paket B dan C di yayasan tersebut. Mengingat pentingnya penguasaan teknologi informasi pada masa sekarang, materi pelatihan yang diberikan diarahkan pada pengenalan dan pemanfaatan internet untuk kegiatan pemasaran digital. Selain pelatihan teknis, Universitas Gunadarma juga menyelenggarakan Kuliah Umum secara daring untuk menambah wawasan para siswa mengenai perkembangan teknologi informasi, khususnya dalam bidang ilmu komputer dan penerapannya di bidang ekonomi. Seluruh kegiatan ini bertujuan untuk meningkatkan pengetahuan dan keterampilan digital para siswa di PKBM Tan Malaka sehingga mereka memiliki bekal yang lebih baik dalam menghadapi kebutuhan pembelajaran dan dunia kerja. One of the ways to actualize the Tri Darma of Higher Education is through community service activities, and this initiative is reflected in the collaboration between Gunadarma University and the AgenKultur Foundation, an independent organization focusing on social, cultural, and educational development. Within this foundation, PKBM Tan Malaka serves as the main educational unit. Through this partnership, training sessions in computer science and basic economics were provided for students enrolled in Package B and C programs. Given the increasing reliance on digital technology today, the training modules emphasized the introduction and practical use of the internet as a tool for digital marketing. In addition to technical training, Gunadarma University also offered an online Public Lecture designed to give students insight into the latest trends in information technology, particularly within computer science and its relevance to economic activities. The overall goal of this community service program was to enhance the digital literacy and practical IT skills of students at the AgenKultur Foundation.