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All Journal International Journal of Financial, Accounting, and Management Jurnal Bisinis Digital
Imtinan Widhah Kumala
Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science

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MODEL LOYALITAS PELANGGAN CAFE VIRAL BERBASIS O2O MELALUI KONTEN TIKTOK EWOM PERCEIVED VALUE DAN KEPUASAN PELANGGAN Mohamad Fahmi Yusuf; Imtinan Widhah Kumala; Maulidza Nur Fauzi; Bayu Malikul Askhar; Cahya Intan Syafinaz
Jurnal Bisnis Digital Vol. 4 No. 1 (2026): Jurnal Bisnis Digital, Vol. 4 No. 1 Mei 2026
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v4i1.4203

Abstract

Penelitian ini bertujuan menganalisis pengaruh Kualitas Konten TikTok, EWOM, dan Perceived Value terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada cafe viral berbasis O2O. Penelitian menggunakan metode kuantitatif dengan teknik purposive sampling terhadap 178 responden. Analisis data dilakukan menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa EWOM dan Perceived Value berpengaruh signifikan terhadap Kepuasan Pelanggan, sedangkan Perceived Value dan Kepuasan Pelanggan berpengaruh signifikan terhadap Loyalitas Pelanggan. Namun, Kualitas Konten tidak berpengaruh signifikan terhadap Kepuasan maupun Loyalitas Pelanggan. Temuan ini menunjukkan bahwa loyalitas pelanggan lebih dipengaruhi oleh pengalaman aktual dan nilai yang dirasakan pelanggan dibanding eksposur konten digital.
Sustainable Competitive Advantage of Indonesian Traditional Salt: A PRISMA-Based Literature Review Roudlotul Badi'ah; Imtinan Widhah Kumala; Armen Zulham; Nilam Hemalia Putri; Lisa Oktavia Anggraini
International Journal of Financial, Accounting, and Management Vol. 8 No. 1 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v8i1.3495

Abstract

Purpose: This study aims to identify the main driving and inhibiting factors contributing to the sustainable competitive advantage of Indonesian traditional salt and propose practical strategies for improvement. As the first PRISMA-based systematic review of Indonesian salt competitiveness, it provides an integrated and evidence-based synthesis to strengthen the sector’s sustainability and resilience. Research Methodology: This research employs a systematic literature review following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) 2020 guidelines, based on 22 selected articles from the Dimensions database. The review was conducted in four stages: design, implementation, analysis, and writing. Results: The study identified six driving factors community empowerment, economic aspects, environmental conditions, policy support, production technology, and product quality and differentiation and seven inhibiting factors, including climate dependence, economic pressures and imports, environmental pollution, limited technology and infrastructure, low quality and standards, socio-demographic marginalization, and weak marketing and institutional capacity. To address these issues, seven strengthening strategies are proposed, focusing on quality improvement, marketing efficiency, sustainable environmental management, institutional and financial empowerment, green entrepreneurship, risk management, and household economic contribution. Conclusions: Integrating technological, institutional, ecological, and socio-economic aspects can enhance salt quality, empower local farmers, advance the national blue economy agenda, and reduce import-dependence. Limitations: The evidence was drawn from secondary sources published in 2025 within the Dimensions database; therefore, generalization is limited. Contributions: This study presents the first integrated PRISMA-based framework of drivers, barriers, and strategies to support researchers, policymakers, and practitioners in enhancing the competitiveness of traditional Indonesian salt.
Co-Authors Armen Zulham Bayu Malikul Askhar Cahya Intan Syafinaz Lisa Oktavia Anggraini Maulidza Nur Fauzi Mohamad Fahmi Yusuf Nilam Hemalia Putri Roudlotul Badi'ah