Amanda Aryanti
Universitas Logistik dan Bisnis Internasional

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Halal Supply Chain Risk Assessment in the Indonesian Beef Supply Chain Using the House of Risk Approach Irayanti Adriant; Afferdhy Ariffien; Amanda Aryanti
Journal of Digital Marketing and Halal Industry Vol. 8 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2026.8.1.30220

Abstract

Halal integrity in food supply chains has become increasingly critical due to the complexity of logistics activities and the growing demand for halal-certified products. Existing studies on halal supply chain risk mainly focus on risk identification, with limited attention to operational risk prioritization and proactive mitigation strategies, particularly in local beef supply chains. This research aims to assess halal supply chain risks and determine mitigation priorities in the Indonesian beef supply chain using the House of Risk (HOR) approach integrated with the Supply Chain Operations Reference (SCOR) model and Failure Mode and Effects Analysis (FMEA). Data were collected through in-depth interviews, observations, and expert-based questionnaires involving actors in the beef supply chain. The study identified 17 risk events and 17 risk agents across sourcing, slaughtering, storage, packaging, and distribution activities. The results indicate that the most critical risk agents are poorly trained stunning operators (ARP = 479.66), unhygienic distribution conveyances (ARP = 465.93), and poorly trained slaughter personnel (ARP = 439.89), highlighting the importance of human resource capability and operational hygiene in maintaining halal integrity. The most effective mitigation strategies include training and certification programs, refrigerated transportation systems, and stricter operational compliance procedures. The result extends the application of the HOR framework in halal supply chain risk assessment and provides practical guidance for slaughterhouses and logistics providers in strengthening halal assurance. The study is limited to selected operational actors in the Indonesian beef supply chain.
Pengaruh Price, Brand Image, dan Service Responsiveness Terhadap Freight Forwarding Selection Decision Melalui Customer Perceived Value Amanda Aryanti; Melia Eka Lestiani; Agus Purnomo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 10 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i10.13387

Abstract

This research investigates how Price, Brand Image, and Service Responsiveness influence the Freight Forwarding Selection Decision, with Customer Perceived Value functioning as a mediating variable among customers who use PT. X’s freight forwarding services. The study was motivated by a 47.32% decline in PT. X’s export shipment volume, falling from 112 containers in January to 59 containers in July 2026, even as national export activity continued to grow. An explanatory research design using a quantitative approach was employed. Questionnaires were administered to 100 respondents who had experience using freight forwarding services for export activities, and the sample was chosen through purposive sampling. The collected data were analyzed with Structural Equation Modeling–Partial Least Squares (PLS-SEM) using SmartPLS 4.0. The findings indicate that all hypotheses from H1 through H10 were accepted. Price, Brand Image, and Service Responsiveness each exert positive and statistically significant effects on both Customer Perceived Value and the Freight Forwarding Selection Decision. Customer Perceived Value also shows a positive and significant impact on the Freight Forwarding Selection Decision, with a path coefficient of 0.398, the strongest direct effect in the model. Service Responsiveness emerges as the strongest driver of Customer Perceived Value, with a coefficient of 0.338. In addition, Customer Perceived Value significantly mediates the effects of Price, Brand Image, and Service Responsiveness on the Freight Forwarding Selection Decision, with indirect effects of 0.092, 0.100, and 0.135, respectively. The R² value of 0.692 suggests that Price, Brand Image, Service Responsiveness, and Customer Perceived Value account for 69.2% of the variance in the Freight Forwarding Selection Decision, while the R² value for Customer Perceived Value is 0.422. Overall, these results imply that customers’ choices of freight forwarding services depend not only on price, but also on corporate image, service responsiveness, and the value customers perceive.