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All Journal Performance Journal of Digital Marketing and Halal Industry Indonesian Economic Review Jurnal Abdimas Ekonomi Terapan
Muhammad Hilmi Labibunnajah
Universitas Selamat Sri
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Leveraging Brand Innovativeness to Build Trend-Driven Value and Customer Satisfaction Muhammad Hilmi Labibunnajah; Abdul Ghofur; Ninda Fatmawati
Journal of Digital Marketing and Halal Industry Vol. 8 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2026.8.1.31539

Abstract

This study addresses inconsistencies in prior research regarding the effects of fashion consciousness and brand innovativeness on customer satisfaction, particularly due to the lack of a clear underlying mechanism. The rapid proliferation of social media has intensified trend sensitivity among fashion consumers, making trend-based value increasingly important. Drawing on Consumer Value Theory and the expectation-confirmation model, this study examines perceived value on trendiness (PVT) as a mediating mechanism linking brand innovativeness (BI), fashion consciousness (FC), and customer satisfaction (CS) in the Indonesian sneaker market. Using an explanatory research design to examine causal relationships, data were collected from 150 respondents through purposive sampling and analyzed using covariance-based structural equation modeling (CB-SEM) with AMOS. The results show that brand innovativeness has a significant positive effect on PVT (β = 0.613, p < 0.001), and PVT significantly influences customer satisfaction (β = 0.575, p < 0.001). However, fashion consciousness does not significantly affect PVT (β = 0.123, p = 0.239). Mediation analysis indicates that PVT significantly mediates the relationship between BI and customer satisfaction (Sobel = 3.394, p < 0.001), but not the relationship between FC and customer satisfaction. This study contributes to the literature by extending perceived value theory through the introduction of trendiness as a value dimension that mediates the relationship between brand innovativeness and customer satisfaction.
Silent Resistance in AI-Driven Marketing: A Qualitative Study of Perceived Manipulation Muhammad Hilmi Labibunnajah; Ninda Fatmawati; Abdul Ghofur
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 33 No 1 (2026): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2026.33.1.20101

Abstract

This study aims to explore how consumers perceive perceived manipulation in AI-driven marketing and how such perceptions lead to the emergence of silent resistance. This study employs a qualitative research approach to capture in-depth consumer perceptions and experiences in the context of AI-driven marketing. Data were collected through in-depth interviews with purposively selected informants and analysed using thematic analysis to identify patterns, categories, and emerging themes. The findings reveal that while AI-driven personalisation initially enhances consumer convenience, excessive intensity and accuracy of content exposure lead to discomfort and suspicion. Consumers begin to perceive marketing practices as manipulative when they feel their autonomy in decision-making is being subtly influenced. As a response, consumers engage in silent resistance behaviours such as ignoring content, reducing engagement, and gradually avoiding brands or platforms without expressing explicit complaints. This study contributes to the literature by highlighting the role of perceived manipulation as a psychological mechanism that links AI-driven marketing to implicit consumer resistance. Practically, it suggests that companies should balance personalisation with transparency and ethical considerations to avoid triggering negative consumer perceptions and disengagement. This research offers a novel perspective by uncovering silent resistance as an implicit and underexplored consumer response to perceived manipulation in AI-driven marketing through a qualitative approach.
Pelatihan Strategi Neuromarketing Digital Berbasis Nilai-Nilai Etika Islam untuk Meningkatkan Kepercayaan Konsumen Muhammad Hilmi Labibunnajah; Septian Dwi Cahyo; Rizky Wibowo
Jurnal AbdiMas Ekonomi Terapan Vol. 4 No. 1 (2026): JURNAL ABDIMAS EKONOMI TERAPAN
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/879dbn94

Abstract

Dosen dan Tenaga Kependidikan di Universitas Selamat Sri memiliki peran strategis dalam mendukung komunikasi institusi, publikasi akademik, dan layanan profesional di era digital. Namun, sebagian Dosen dan Tenaga Kependidikan belum memanfaatkan media digital secara optimal serta masih memiliki keterbatasan pemahaman mengenai strategi komunikasi digital, konsep neuromarketing, dan penerapan nilai-nilai etika Islam. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan peserta mengenai strategi neuromarketing digital berbasis nilai-nilai etika Islam dalam mendukung komunikasi profesional dan membangun kepercayaan audiens. Metode pelaksanaan yang digunakan adalah pelatihan melalui penyampaian materi, diskusi, dan praktik langsung dalam pembuatan konten komunikasi digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai strategi komunikasi digital, konsep neuromarketing, serta penerapan nilai-nilai etika Islam seperti kejujuran, amanah, dan transparansi. Peserta juga mampu memahami dan mempraktikkan strategi komunikasi digital sederhana untuk meningkatkan kredibilitas dan kepercayaan audiens. Kegiatan ini memberikan kontribusi dalam meningkatkan kompetensi digital dan profesionalisme Dosen dan Tenaga Kependidikan di era digital.
Consumer Evaluation of Digital Health Information Credibility in Online Consultation Decision-Making Muhammad Hilmi Labibunnajah; Yusuf Kusuma Dewa; Nanda Adi Utami
Indonesian Economic Review Vol. 6 No. 1 (2026): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v6i1.87

Abstract

The rapid​ development of digital technology has led people to increasingly rely on the internet as an initial source of health information before making medical decisions. However, the varying quality of digital health information requires consumers to evaluate its credibility before using it as a basis for decision-making, including decisions to use online health consultation services. This study aims to understand how consumers evaluate the credibility of digital health information and how this evaluation process influences their decisions to use telemedicine services. This research employed a qualitative approach with a phenomenological perspective. Data were collected through in- depth interviews with participants who had searched for health information online and had experience using online medical consultation services. Participants were selected purposively, and the number of participants was determined based on the principle of data saturation. The data were analyzed using thematic analysis to identify patterns of experience and meaning constructed by participants when assessing information credibility. The findings reveal that credibility evaluation is a complex and contextual process influenced by personal experiences and emotional conditions. Consumers assess credibility based on source authority, consistency of information across sources, and prior usage experiences. Emotions such as anxiety also shape how individuals interpret information. Information perceived as credible increases confidence and reduced perceived risk, thereby encouraging the decision to use online consultation services. conversely, information perceived as less credible leads to confusion and delays in decision-making. These findings highlights that the credibility of digital health information serves as a psychological foundation for building trust in telemedicine services.
Co-Authors Abdul Ghofur Abdul Ghofur Nanda Adi Utami Ninda Fatmawati Ninda Fatmawati Rizky Wibowo Septian Dwi Cahyo Yusuf Kusuma Dewa