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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Journal of Servite Ilomata International Journal of Social Science Dharma: Jurnal Pengabdian Masyarakat
Wulan Yulianti
LSPR Institute of Communication and Business
Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Cultural Ambassadorship in the Digital Age: Storytelling Sustainable Tourism through Social Media Wulan Yulianti; Janette Maria Pinariya; Salsabila Tiara Saputri; Dhita Widya Putri
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/rb6hjd18

Abstract

Tourism communication increasingly relies on digital platforms to promote sustainability and cultural identity. Beauty pageant titleholders, often positioned as cultural ambassadors, play a unique role in this process. This study explores how cultural ambassadors construct narratives of sustainable tourism through their social media presence. Using a qualitative approach, the research relies on in-depth interviews with selected pageant representatives to understand their experiences, strategies, and intentions in employing digital storytelling. Findings reveal that titleholders utilize social media not only to showcase destinations but also to embed messages of cultural preservation, environmental responsibility, and community empowerment. Social media platforms become extensions of their ambassadorship, allowing them to frame personal stories and advocacy in ways that engage diverse audiences. The study concludes that digital storytelling, as practiced by cultural ambassadors, bridges individual identity and collective responsibility in tourism communication. This contributes to a deeper understanding of how personal narratives intersect with sustainability discourses in the digital era.
AI-Driven Marketing Communication and Customer Satisfaction in Jakarta’s Digital Banks Safaruddin Husada; Wulan Yulianti; Ulani Yunus; Tuhu Nugraha
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1986

Abstract

The rapid integration of artificial intelligence (AI) has transformed digital banking practices, particularly through the adoption of hyper-personalised customer experiences. Despite this growth, comparative empirical evidence on how customers perceive AI-driven strategies across competing digital banks remains limited. This study investigates differences in customer perceptions of Integrated Marketing Communication (IMC), AI Personalization, Technology Acceptance Model (TAM) attributes, Kano needs categories, and overall customer satisfaction among users of three digital banks in Jakarta (Bank X, Bank Y, and Bank Z). A comparative quantitative approach was employed, involving 300 respondents selected through purposive and quota sampling. Data were analysed using descriptive statistics, ANOVA, and Tukey HSD tests. The findings indicate that Bank Y consistently achieves the highest mean scores across all constructs, reflecting strong perceptual leadership. Significant differences among the banks were confirmed, with further analysis revealing that TAM-related attributes and performance needs have become parity factors for certain bank pairs. In contrast, AI Personalization and excitement needs emerge as key differentiators. These results suggest that in increasingly mature digital banking markets, competitive advantage is no longer determined by basic functional performance, but by the ability to deliver proactive, contextual, and emotionally engaging AI-based experiences. This study contributes to the IMC, TAM, and Kano literature by highlighting a shift in customer expectations, where AI Personalization plays a central role in generating attractive quality and enhancing customer satisfaction.
Penguatan Literasi Penulisan Artikel Berbasis SEO bagi Lembaga Pendidikan Berkebutuhan Khusus Emilya Setyaningtyas; Anita Yunia; Wulan Yulianti; Aprida Mardelina Sihombing; Della Melianie Hery
Dharma: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

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Abstract

Rumah Autis, a social institution under the Yayasan Cahaya Keluarga Fitrah (CAGAR Foundation), was established in 2024 and operates seven branches across Greater Jakarta (Jabodetabek) and Karawang. The institution provides affordable and free therapy and educational services for individuals with autism and Children with Special Needs, especially for underprivileged families.However, Rumah Autis faces challenges in managing its digital presence, including limited writing skills, lack of SEO knowledge, outdated and unstructured content, and inconsistent production of high-quality articles.To address these issues, a training and mentoring program in article writing and website SEO optimization was implemented. The program aims to improve content quality, increase visibility of autism-related information, strengthen community engagement, and enhance the sustainability of the website through better use of digital technology. As a result of the program, website optimization improved outreach, and 81.25% of the 16 participants demonstrated increased knowledge, supporting Rumah Autis in expanding its impact for children with special needs in Indonesia.
Peningkatan Kapasitas dan Performa Bisnis Kopi UMKM melalui Pelatihan, Sertifikasi, dan Digitalisasi Janette Maria Pinariya; Anita Yunia; Wulan Yulianti; Emilya Setyaningtyas
Journal of Servite Vol. 7 No. 2 (2025): Journal of SERVITE
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Industri kopi Indonesia memiliki potensi besar dalam pengembangan UMKM, namun masih menghadapi tantangan kualitas, konsistensi, dan keterbatasan sumber daya manusia yang kompeten. Amoza Koffie sebagai usaha kopi skala rumah tangga dan Masterbrew Indonesia sebagai lembaga pelatihan menghadapi kebutuhan peningkatan kapasitas SDM, legalitas usaha, dan digitalisasi bisnis. Program pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas dan performa bisnis kopi UMKM melalui pelatihan, sertifikasi kompetensi, dan pendampingan digital berbasis kolaborasi multipihak. Metode pelaksanaan menggunakan pendekatan partisipatif dengan tahapan analisis kebutuhan, pelatihan dan pendampingan, sertifikasi kompetensi BNSP, digitalisasi bisnis, serta monitoring dan evaluasi. Kegiatan dilaksanakan pada Agustus–Desember 2024 di Jakarta dan Yogyakarta secara luring dan daring. Hasil program menunjukkan peningkatan kompetensi SDM melalui sertifikasi barista BNSP, keberhasilan perolehan izin PIRT, implementasi website dan aplikasi kasir, serta peningkatan penjualan sebesar 30–53% dan perluasan jangkauan pemasaran. Program ini membuktikan bahwa pendekatan holistik yang mengintegrasikan aspek teknis, manajerial, komunikasi, dan keberlanjutan efektif meningkatkan daya saing UMKM kopi. Keterlibatan LSPR Institute of Communication and Business memperkuat aspek pendampingan berbasis komunikasi dan bisnis berkelanjutan, serta menjadikan program ini relevan untuk direplikasi pada UMKM sektor lain. Kata kunci: UMKM kopi; pelatihan; sertifikasi; digitalisasi; peningkatan kapasistas; performa   The Indonesian coffee industry holds significant potential for MSME development, yet it still faces challenges related to quality, consistency, and a limited supply of qualified human resources. Amoza Koffie, a home-based coffee business, and Masterbrew Indonesia, a vocational training institution, are addressing the need to strengthen human resource capacity, improve business legality, and enhance digitalization. This community service program aims to enhance the capacity and performance of MSME coffee businesses through training, competency certification, and digital mentoring, supported by multi-stakeholder collaboration. The implementation method employs a participatory approach with stages that include needs analysis, training and mentoring, BNSP competency certification, business digitalization, and monitoring and evaluation. Activities will be held from August to December 2024 in Jakarta and Yogyakarta, both offline and online. The program results demonstrate improved human resource competency through BNSP barista certification, successful acquisition of a PIRT permit, implementation of website and cashier applications, and a 30–53% increase in sales and expanded marketing reach. This program demonstrates that a holistic approach integrating technical, managerial, communication, and sustainability aspects effectively enhances the competitiveness of coffee MSMEs. The involvement of the LSPR Institute of Communication and Business strengthens the program's communication-based and sustainable business mentoring components, thereby making it amenable to replication in other MSME sectors. Keywords: coffee MSMEs; training; certification; digitalization; capacity building; performance
Co-Authors Anita Yunia Aprida Mardelina Sihombing Della Melianie Hery Dhita Widya Putri Emilya Setyaningtyas Janette Maria Pinariya Safaruddin Husada Salsabila Tiara Saputri Tuhu Nugraha Yunus, Ulani