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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia RELASI: Jurnal Penelitian Komunikasi Indonesian Journal of Contemporary Multidisciplinary Research
Zulaikha
Universitas Dr. Soetomo
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Beyond Macho: The Representation of Generation Z's Soft Masculinity in the Fineshyt Trend on Indonesian TikTok Firna Sayyidatul Qurroh 'Aini; Nur'annafi Farni Syam Maella; Zulaikha
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/b722sr66

Abstract

This study examines the representation of soft masculinity among Indonesian Generation Z males through the “Fineshyt” trend on TikTok. Based on the theories of hybrid masculinity, gender performativity, and multimodal discourse analysis, this study aims to deconstruct how this digital trend produces and normalizes non-aggressive masculine identities. Using a qualitative approach and multimodal discourse analysis methods, 15 TikTok videos with the hashtag #fineshyt from the period July–October 2025 were purposively selected and analysed. The findings show that soft masculinity in this trend is characterized by reflexive protective gestures, emotional control (nonchalance), and the strategic use of point of view (POV) narratives. Collectively, these elements construct an image of masculinity that is calm, situational, and empathetic-protective. However, the analysis also reveals ambivalence: while offering an alternative to hegemonic macho masculinity, this soft masculinity subtly reproduces gender power hierarchies by consistently positioning men as active protectors and women as the protected. This study concludes that the Fineshyt trend represents a rearticulation—not a rejection—of masculine power into a form that is more acceptable in Gen Z's affective-digital culture. This study extends the discourse on affective-digital culture in Indonesia by demonstrating how soft masculinity operates as an affective and algorithmically mediated strategy that rearticulates masculine power through emotionally resonant and multimodal performances.
STRATEGI KOMUNIKASI HARIAN DISWAY DALAM MEMBANGUN CITRA SURABAYA TOURISM AWARDS Erna Kurniati Ningrum; Zulaikha; Ahmadi
RELASI Vol 6 No 03 (2026): ILMU KOMUNIKASI
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/relasi.v6i03.3074

Abstract

Surabaya Tourism Awards (STA) merupakan kegiatan penghargaan yang diselenggarakan Harian Disway sebagai bentuk apresiasi terhadap tempat wisata di Surabaya. Penelitian ini bertujuan mengetahui strategi komunikasi Harian Disway dalam membangun citra STA. Penelitian menggunakan pendekatan kualitatif deskriptif. Data diperoleh melalui wawancara dengan Pemimpin Redaksi Harian Disway dan dokumentasi pemberitaan serta publikasi STA. Hasil penelitian menunjukkan bahwa strategi komunikasi STA dilakukan melalui e-paper, media online, dan media sosial. Pesan yang disampaikan meliputi informasi mengenai tempat wisata, keunggulan, pengelolaan, dan upaya menjaga keberlanjutan wisata. Masyarakat dilibatkan melalui pemilihan tempat wisata favorit. Harian Disway juga melibatkan Universitas Ciputra dan Dinas Budaya Pemuda Olahraga dan Pariwisata Surabaya dalam proses seleksi dan penjurian. Strategi tersebut diarahkan untuk membangun citra STA sebagai event yang peduli terhadap pariwisata dan perputaran ekonomi Surabaya.
Qualitative Content Analysis of Audience Engagement on Indosat Ooredoo Hutchison Instagram Reels: Dominance of Service Complaints in Two-Way Communication Ariska Lailis Suwandi; Didik Sugeng Widiarto; Zulaikha
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 5 No. 4 (2026): July 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v5i4.59

Abstract

This study examines 200 comments from a total of 1,071 comments on a single pinned Reels post in order to measure audience interaction with Instagram Reels videos from the Indosat Ooredoo Hutchison account. This study's main goal was to determine whether these comments actually addressed the video's content and created a two-way conversation, or if they turned into a platform for grievances over network outages and customer support. Qualitative content analysis was employed, along with a theme categorization approach to comments and a contextual reading of user-administrator interactions. The findings revealed that the majority of comments were administrative responses, network complaints, unsuccessful transactions, requests for checks via direct message, and repetitive service rather than being focused on the video content
Co-Authors Ahmadi Ariska Lailis Suwandi Didik Sugeng Widiarto Erna Kurniati Ningrum Firna Sayyidatul Qurroh 'Aini Nur'annafi Farni Syam Maella