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ANALISIS METAFORA DAN PERSONIFIKASI DALAM SYAIR PERANG SIAK KARYA DONALD J. GOUDIE Sri Rahayu; Afrilia Ningtyas; Febby Febryanti; Hafara Nurisra; Ira Gustiana Sari; Nani Maulina; Tri Suci Handa Yani; Varira Candra Dewi
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 4 No 3 (2026): JUNI
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v4i3.2341

Abstract

This study examines the use of figurative language, specifically metaphor and personification, in the Syair Perang Siak by Donald J. Goudie. The background of this research is based on the richness of classical Malay literature, which often conveys meaning indirectly through symbolic and imaginative language. The objective of this study is to identify, analyze, and interpret the forms and functions of metaphor and personification within the text. The research employs a descriptive qualitative method with a stylistic approach, focusing on the analysis of linguistic forms and their aesthetic and semantic functions. Data were collected through documentation techniques by selecting relevant lines containing figurative expressions. The findings reveal that metaphor is used to represent emotional conditions, shifts in power, and social realities through symbolic associations, while personification animates abstract concepts, creating a more vivid and dramatic narrative. Both figures of speech contribute significantly to enhancing the aesthetic quality and deepening the meaning of the text. The study implies that understanding figurative language in classical literature is essential to uncover cultural values, historical contexts, and the author’s perspective, as well as to enrich readers’ interpretative and analytical skills.
ANALISIS RETORIKA ARISTOTELES DALAM DAKWAH DIGITAL: STUDI ETHOS, PATHOS, DAN LOGOS PADA CERAMAH USTAZ ADI HIDAYAT DI YOUTUBE Tri Suci Handa Yani; Rhani Febria
JURNAL ILMIAH PENELITIAN MAHASISWA Vol 4 No 3 (2026): JUNI
Publisher : Kampus Akademik Publiser

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jipm.v4i3.2514

Abstract

Abstract: This study is motivated by the rapid growth of digital preaching through YouTube. Digital preaching requires persuasive communication skills so religious messages can be received, understood, and practiced by audiences. This study aims to analyze the use of Aristotelian rhetoric, namely ethos, pathos, and logos, in Ustaz Adi Hidayat’s sermon on YouTube. The research method used is descriptive qualitative with a rhetorical analysis approach. The data consist of sermon excerpts, timestamps, and rhetorical evidence showing credibility, emotion, and logic. Data were collected through listening and note-taking techniques. The data were analyzed by classifying sermon evidence into ethos, pathos, and logos. The results show that ethos appears through religious openings, Islamic terminology, Qur’anic quotations, Arabic linguistic explanation, and mastery of scholars’ history. Pathos appears through prayers, sacred expressions, spiritual warnings, motivation to think, religious pride, and invitations to feel the miracle of the Qur’an. Logos appears through linguistic reasoning, Qur’anic evidence, hadith, comparison, numbers, and practical examples. These three elements make Ustaz Adi Hidayat’s sermon persuasive, communicative, and relevant in digital preaching. The sermon shows effective religious communication in digital space depends on message content, language strategy, scientific depth, emotional touch, and clear argument structure for broad audiences today worldwide online.