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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Afrizal Firman
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Economics, Econometrics & Finance

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Bahasa Inggris Afrizal Firman; Gwyneth Rachel Sentosa; Angelina Jocelyn Djunaidy; Liong Kellen; Mustika Kusuma Basir
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19436

Abstract

This research analyzes the influence of Live Streamers and Influencers on Impulsive Buying behavior among Ciputra School of Business (CSB) Makassar students. Using a quantitative approach, the primary data was collected through an online survey using the Google Form tool which had 100 active students as respondents. This research focuses on how Live Streamers and Influencers can affect Impulsive Buying; with data analysis used in the research is Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show a significant positive relationship between Influencer and Impulsive Buying. However, in contrast to previous studies, Live Streamers showed a negative relationship to Impulsive Buying. This indicates that respondents prioritize a product’s value compared to the characteristics of the Live Streamer broadcasting the stream. These findings provide new insight into the impact of digital marketing strategies on student consumer behavior. Furthermore, the findings also provide guidance for businesspeople to design more effective strategies to promote their products.
Bahasa Inggris Putri Sheila Amalia; Afrizal Firman
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19685

Abstract

This research is to investigate the function of trust as a mediating variable between purchase intention and electronic word-of-mouth, live streaming, customer experience, and promotion in Makassar, Indonesia. In the context of real-time online commerce, this research aims to clarify the relationship between consumers' confidence in interactive digital marketing activities and their subsequent purchase behavior. A structured survey was sent out to 173 customers who had with live-streaming commerce platform, and a quantitative research technique was used using SmartPLS 4.1. According to the results, there is a strong relationship between electronic word-of-mouth, live streaming, customer experience, and promotion and consumer trust. Trust in turn, serves as a critical mediating mechanism linking digital service interaction with purchase intention. According to the findings, trust is enhancing user engagement and behavioral intention within live streaming commerce platforms. Therefore, digital service providers are encouraged to build trust through interactive communication, transparency, and service authenticity.
TRANSFORMATION OF BUMDES HUMAN RESOURCES: FROM LOCAL MANAGERS TO RURAL ENTREPRENEURS IN THE AGE OF DISRUPTION Jumardi; Jason Agustinus Priyogo Utomo; Efan James William Chendry; Monalisa; Afrizal Firman
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18569

Abstract

A Village-Owned Enterprises (BUMDes) play a strategic role in rural economic development by managing local resources. However, the ongoing digital disruption, characterized by technological shifts, market volatility, and intensified competition, demands a fundamental transformation of the human capital within BUMDes. This study aims to analyze the capacity of BUMDes human resources in facing disruptive challenges, identify key enabling and inhibiting factors in their transformation from local managers to rural entrepreneurs, and formulate relevant and sustainable strategies for their development. Employing a quantitative approach, data were collected through structured questionnaires distributed to 40 BUMDes administrators across multiple regions. The analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the interrelationship between variables. The results revealed that digital skills significantly influence the readiness for role transformation, while managerial knowledge and innovation motivation did not show statistically significant effects. The study contributes theoretically by expanding the human capital framework in the context of rural development and offers practical insights for policy design related to structured digital training and mentoring programs. It alsoadvocates for a collaborative ecosystem involving local governments and development actors to support inclusive and sustainable rural entrepreneurship in the face of ongoing disruptions.
AN ANALYSIS OF OPPORTUNITY AND CHALLENGE OF DAYCARE INDUSTRIES IN MAKASSAR CITY Adella Bellatrix Zephaniah Ganap; Ira Thelessy; Findaria Nur Fidianti; Gabriel Enrico Tanzil; Salmah Sharon; Afrizal Firman
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18572

Abstract

The daycare industry in Makassar has shown significant growth recently, driven by the increasing number of dual-income households and changing patterns of early childhood care. This study explores the opportunities and challenges faced by daycare businesses inthe city, focusing on operational, social, and market-related aspects. Opportunities include the rising awareness among parents regarding early childhood education, growing demand for flexible childcare services, and potential partnerships with corporations,healthcare providers, and educational institutions. Additionally, the relatively limited number of high-quality daycare centers in suburban areas offers room for expansion. However, several challenges persist, such as high operational costs, a shortage of trained caregivers, cultural preferences for family-based childcare, and competition from informal providers offering lower prices. The study highlights the importance of adopting innovative solutions, including technology-enabled monitoring systems, diversified service packages, and continuous staff development programs to enhance service quality and build customer trust. By addressing these challenges and leveraging the available opportunities, daycare businesses in Makassar can achieve sustainable growth and contribute to improving early childhood care standards in the region. This research offers helpful tips for entrepreneurs, policymakers, and stakeholders in developing strategies to strengthen the competitiveness of the daycare sector.
Bahasa Inggris Lavenia Horas; Syalwah; Nirmala Sari; Hilda Lisarib; Carolina Novi Mustikarini; Afrizal Firman
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No specialissue (2026): Vol. 10, Special Issue, 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10ispecialissue.19257

Abstract

The beauty industry in Indonesia has grown notably over the past decade, driven by higher public awareness of self-care, evolving lifestyles, digital advances, and the country’s cultural diversity. This steady rise underscores the importance of having well-structured strategic planning to maintain sustainability and remain competitive in a constantly shifting market. This study examines how strategic planning is implemented within Indonesia’s beauty sector by identifying both internal and external factors that shape business strategies for local as well as multinational companies. It focuses on two central questions: (1) which major factors influence the development of Indonesia’s beauty industry, and (2) what types of strategic planning are used to support its expansion. The research employs a qualitative method based on secondary data. Porter’s Diamond Theory and a SWOT framework are used to explore the sources of competitiveness, while the TOWS matrix is applied to develop strategic alternatives. The results show that the industry’s progress relies not only on its internal strengths and limitations but also on how effectively it responds to external opportunities and potential risks. The study also highlights the need for cooperation among industry stakeholders, supportive government policies, and continuous innovation to keep pace with changing consumer preferences and increasing global competition.
Bahasa Inggris Emeline Aime Kandiawan; Delia Layandi; Gracielle Febriana Benly; Felicia Wong; Tiffany Thesagita; Mustika Kusuma Basir; Afrizal Firman
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19437

Abstract

This study examines the impact of discounts and product bundling on impulsive buying behavior among consumers in Makassar City. Primary data were collected through an online survey using Google Forms with a quantitative approach. The survey collected responses from 80 frequent e-commerce platform users. This research investigates how discounts and product bundling affect impulsive buying. Structural Equation Modeling-Partial Least Squares (SEM-PLS) is used to analyze the data. The results show that there is a strong positive relationship between Discount and Impulsive Buying. Product Bundling showed a negative link with Impulsive Buying, which is different from what was found in previous studies. This indicates that the people who answered the survey see value perception, high prices, and limited flexibility as obstacles to emotional appeal, which usually encourages people to make purchases on impulsive. As a result, this study suggests that there is a negative link between product bundling and impulsive buying.
Co-Authors Adella Bellatrix Zephaniah Ganap Angelina Jocelyn Djunaidy Basir, Mustika Kusuma Carolina Novi Mustikarini Delia Layandi Efan James William Chendry Emeline Aime Kandiawan Felicia Wong Findaria Nur Fidianti Gabriel Enrico Tanzil Gracielle Febriana Benly Gwyneth Rachel Sentosa Hilda Lisarib Ira Thelessy Jason Agustinus Priyogo Utomo Jumardi Lavenia Horas Liong Kellen Monalisa Nirmala Sari Putri Sheila Amalia St Salmah Sharon Syalwah Tiffany Thesagita