Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal (JUMPER)
Nur Asia Hamis
Universitas Muslim Maros
Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect Of Strategic Planning, Innovation Capability, And Competitive Advantage On Business Sustainability Zeanette T Lisbet; Nur Asia Hamis; Abdul Hafid Burhami; Nurwahidah Mashuddin
Journal Management & Economics Review (JUMPER) Vol. 3 No. 11 (2026): May
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i11.1069

Abstract

This study looks into how strategic planning, innovation capability, and competitive advantage can affect business sustainability. With the increasingly competitive environment and changing times, companies have to put in place proper strategies and capabilities that will ensure their sustainability and future development. The current research uses a quantitative approach whereby the research is descriptive in nature and explores the interrelationships between the various factors. The data used in this study was collected from managers and owners of businesses through structured questionnaires and analyzed through multiple regression. It is established from this research that each of the three factors discussed has a significant impact on business sustainability. Competitive advantage appears to be the most influential factor in the whole process of sustainability for any organization in the modern environment. The research reveals that all these three factors have been significant in explaining business sustainability. Therefore, it can be concluded that in order to enjoy competitive advantage, organizations need to use strategic planning coupled with innovation efforts.
Co-Authors Nurwahidah Mashuddin Zeanette T Lisbet