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All Journal Proceeding National Conference Business, Management, and Accounting (NCBMA) JER Manaruko: Jurnal Pengabdian Masyarakat Cakrawala : Management Science Journal
Muhammad Oceano Fauzan
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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DARI KERAMAIAN KE KONVERSI: TINJAUAN LITERATUR SISTEMATIS BERBASIS PRISMA ATAS FENOMENA ROJALI–ROHANA DAN TANTANGAN KEBERLANJUTAN KEWIRAUSAHAAN RITEL DI INDONESIA Ika Suhartanti Darmo; Muhammad Oceano Fauzan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study examines how the Indonesian phenomenon of Rojali (crowds who rarely buy) and Rohana (crowds who only ask) can be repositioned as a retail entrepreneurship and sustainability issue rather than merely a social-media label. Using a PRISMA-guided systematic literature review, the paper synthesizes 20 core studies published between 2015 and 2025 on showrooming, webrooming, channel switching, and omnichannel retailing, identified through scholarly searches across major publisher databases and academic search engines. A statistical meta-analysis was not performed because the reviewed studies were highly heterogeneous in constructs, contexts, and outcome measures; therefore, a qualitative-thematic synthesis was employed. The review reveals four major insights. First, low-conversion traffic is driven by economic uncertainty, value consciousness, risk-reduction motives, need for touch, digital search convenience, and social-experiential motivations. Second, Rojali-Rohana behavior is conceptually closer to showrooming, webrooming, and broader cross-channel switching than to pure non-consumption. Third, the phenomenon creates a dual effect for retailers: lower in-store conversion and margin pressure on the one hand, but richer behavioral data and new conversion opportunities on the other. Fourth, sustainable retail entrepreneurship requires a shift from transaction-centric selling to integrated omnichannel conversion systems combining trust signaling, assisted selling, experiential retail, and customer data activation. The novelty of this paper lies in bridging an indigenous Indonesian market phenomenon with the global literature on omnichannel consumer behavior and proposing an integrative framework for conversion-oriented and sustainability-sensitive retail entrepreneurship
Determinants of Organizational Citizenship Behavior of West Sumatra Regional Police ASN through Organizational Commitment Haniva Dela Gusta; Muhammad Oceano Fauzan
CAKRAWALA : Management Science Journal Vol. 3 No. 1 (2026): Cakrawala Management Science Journal - Mei
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/p0dcs177

Abstract

This study examines the effects of Job Satisfaction, Perceived Organizational Support (POS), and Person–Job Fit on Organizational Citizenship Behavior (OCB), with Organizational Commitment serving as a mediating variable among Civil Servants (ASN) of the West Sumatra Regional Police. Grounded in Social Exchange Theory and Organizational Support Theory, the research employed a quantitative approach using a survey of 182 ASN respondents selected through proportionate random sampling. Data were analyzed using Structural Equation Modeling (SEM-PLS). The findings indicate that Job Satisfaction, Perceived Organizational Support, Person–Job Fit, and Organizational Commitment significantly influence Organizational Citizenship Behavior. Furthermore, Job Satisfaction, Perceived Organizational Support, and Person-Job Fit significantly enhance Organizational Commitment. The mediation analysis confirms that Organizational Commitment partially mediates the relationships between the three antecedent variables and Organizational Citizenship Behavior. These results suggest that strengthening organizational support, improving employee–job compatibility, and enhancing job satisfaction can foster stronger commitment and encourage employees to engage in discretionary behaviors that contribute to organizational effectiveness and public service performance.
Pengaruh Lingkungan Kerja dan Kompensasi Terhadap Kepuasan Kerja Melalui Komitmen Organisasi Sebagai Variabel Mediasi di PDAM Tirta Anai Kabupaten Padang Pariaman Rifa Najla Griselda; Muhammad Oceano Fauzan
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2519

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja dan kompensasi terhadap kepuasan kerja melalui komitmen organisasi sebagai variabel mediasi di PDAM Tirta Anai Kabupaten Padang Pariaman. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Populasi penelitian adalah 193 karyawan PDAM Tirta Anai Kabupaten Padang Pariaman. Hasil penelitian menunjukkan bahwa lingkungan kerja dan kompensasi berpengaruh positif dan signifikan terhadap kepuasan kerja dan komitmen organisasi, serta komitmen organisasi berpengaruh positif dan signifikan terhadap kepuasan kerja dan mampu memediasi pengaruh lingkungan kerja dan kompensasi terhadap kepuasan kerja. Implikasi penelitian ini adalah perlunya peningkatan kualitas lingkungan kerja, sistem kompensasi yang adil, dan penguatan komitmen organisasi guna meningkatkan kepuasan kerja karyawan.
Pengaruh Lingkungan Kerja dan Kompensasi Terhadap Kepuasan Kerja Melalui Komitmen Organisasi Sebagai Variabel Mediasi di PDAM Tirta Anai Kabupaten Padang Pariaman Rifa Najla Griselda; Muhammad Oceano Fauzan
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2519

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan kerja dan kompensasi terhadap kepuasan kerja melalui komitmen organisasi sebagai variabel mediasi di PDAM Tirta Anai Kabupaten Padang Pariaman. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik analisis Partial Least Squares Structural Equation Modeling (PLS-SEM). Populasi penelitian adalah 193 karyawan PDAM Tirta Anai Kabupaten Padang Pariaman. Hasil penelitian menunjukkan bahwa lingkungan kerja dan kompensasi berpengaruh positif dan signifikan terhadap kepuasan kerja dan komitmen organisasi, serta komitmen organisasi berpengaruh positif dan signifikan terhadap kepuasan kerja dan mampu memediasi pengaruh lingkungan kerja dan kompensasi terhadap kepuasan kerja. Implikasi penelitian ini adalah perlunya peningkatan kualitas lingkungan kerja, sistem kompensasi yang adil, dan penguatan komitmen organisasi guna meningkatkan kepuasan kerja karyawan.
Pengembangan Kapasitas Kelompok Kompos Melalui Pelatihan Good Composting Practices Halkadri Fitra; Alpon Satrianto; Muhammad Oceano Fauzan; Thio Valentino EP
Manaruko: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026): Manaruko: Jurnal Pengabdian Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/manaruko.v5i2.126

Abstract

Organic waste management through composting has the potential to support environmental sustainability and community economic development. However, limited knowledge and skills remain challenges in producing compost consistently. This community service activity aimed to improve the capacity of the Kamang Hilia Sejati Composting Farmers Group through Good Composting Practices (GCP) training. The activity employed a participatory approach involving needs assessment, training, demonstrations, hands-on practice, mentoring, and evaluation. Evaluation was conducted using pre-tests, post-tests, and skill observations. The results showed improvements across all empowerment indicators. The average score increased from 2.29 to 4.11, representing an improvement of 79.78%. The highest improvements were observed in social media marketing (100%), digital technology utilization (95.24%), and independent technology utilization (90.91%). GCP training effectively improved partners’ knowledge, skills, and independence in managing composting activities while supporting increased productivity and business sustainability.
Co-Authors Alpon Satrianto Fitra, Halkadri Haniva Dela Gusta Ika Suhartanti Darmo Rifa Najla Griselda Thio Valentino EP