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All Journal Advances in Managerial Auditing Research Advances: Jurnal Ekonomi & Bisnis
Putri Pratiwi
Universitas Kebangsaan Republik Indonesia, Bandung, Indonesia
Economics, Econometrics & Finance

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Analysis of the Development of Electric Car Marketing in Indonesia in Encouraging Consumer Purchasing Interest Garneta Dinarsuci; Yulianah Yulianah; Mohammad Nabilulhaq Diforama; Putri Pratiwi; Shahnawaaz Kiara Amanda; R. Dewi Pertiwi
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 3 (2026): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i3.847

Abstract

Purpose: This study analyzes the development of electric-car marketing strategies in Indonesia and examines how green marketing, government incentives, infrastructure readiness, and consumer behavioral factors influence purchase intention for electric vehicles. Research Method: This study employed a qualitative descriptive approach using literature review and document analysis. Data were collected from GAIKINDO reports, Scopus- and SINTA-indexed journals, government regulations, business publications, and observations of digital marketing campaigns from 2022 to 2025. Data were analyzed using thematic coding, data reduction, and triangulation. Results and Discussion: The findings indicate that consumer purchase intention is influenced by economic efficiency, technological innovation, environmental awareness, social influence, and perceived behavioral control. Government incentives, charging infrastructure expansion, battery warranty schemes, and omnichannel marketing strategies contributed to increasing consumer confidence and market acceptance of electric vehicles. Implications: The study highlights the importance of integrating green marketing communication, ecosystem readiness, and infrastructure support to strengthen sustainable electric vehicle adoption in Indonesia. Originality: This study integrates green marketing and the Theory of Planned Behavior to explain electric vehicle purchase intention in the Indonesian market.
Strategies for Sourcing and Utilizing Working Capital to Improve Liquidity: A Case Study of PT Unilever Indonesia Tbk Sri Yuningsih; Asri Sundari; Shofia Rofifah Azzhara; Azhar Eka Mustopa; Putri Pratiwi
Advances in Managerial Auditing Research Vol. 4 No. 3 (2026): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amar.v4i3.944

Abstract

Purpose: This study analyzes changes in net working capital, activities affecting cash flow, and the liquidity position of PT Unilever Indonesia Tbk for 2024–2025. Research Method: This study employs a quantitative descriptive approach using case studies and comparative analysis of audited financial statements. The analysis covers net working capital, the current ratio, the quick ratio, the cash ratio, and cash flows from operating, investing, and financing activities. Results and Discussion: The net working capital deficit narrowed from Rp6.55 trillion to Rp3.68 trillion. The current ratio increased from 0.45 to 0.74; the quick ratio from 0.23 to 0.57; and the cash ratio from 0.06 to 0.40. The increase in cash was primarily related to operating cash flow and discontinued operations, rather than merely a decrease in accounts receivable and inventory. However, all ratios remained below 1.00, and tax liabilities increased materially. Implications: The company needs to integrate cash flow projections with the monitoring of liability maturities. Originality: This study integrates changes in working capital, liquidity ratios, cash flow, and liability composition in a two-period comparison.
Co-Authors Asri Sundari Azhar Eka Mustopa Garneta Dinarsuci Mohammad Nabilulhaq Diforama R. Dewi Pertiwi Shahnawaaz Kiara Amanda Shofia Rofifah Azzhara Sri Yuningsih Yulianah Yulianah