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All Journal Advances in Managerial Auditing Research Advances: Jurnal Ekonomi & Bisnis
Shahnawaaz Kiara Amanda
Universitas Kebangsaan Republik Indonesia, Bandung, Indonesia
Economics, Econometrics & Finance

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Analysis of the Development of Electric Car Marketing in Indonesia in Encouraging Consumer Purchasing Interest Garneta Dinarsuci; Yulianah Yulianah; Mohammad Nabilulhaq Diforama; Putri Pratiwi; Shahnawaaz Kiara Amanda; R. Dewi Pertiwi
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 3 (2026): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i3.847

Abstract

Purpose: This study analyzes the development of electric-car marketing strategies in Indonesia and examines how green marketing, government incentives, infrastructure readiness, and consumer behavioral factors influence purchase intention for electric vehicles. Research Method: This study employed a qualitative descriptive approach using literature review and document analysis. Data were collected from GAIKINDO reports, Scopus- and SINTA-indexed journals, government regulations, business publications, and observations of digital marketing campaigns from 2022 to 2025. Data were analyzed using thematic coding, data reduction, and triangulation. Results and Discussion: The findings indicate that consumer purchase intention is influenced by economic efficiency, technological innovation, environmental awareness, social influence, and perceived behavioral control. Government incentives, charging infrastructure expansion, battery warranty schemes, and omnichannel marketing strategies contributed to increasing consumer confidence and market acceptance of electric vehicles. Implications: The study highlights the importance of integrating green marketing communication, ecosystem readiness, and infrastructure support to strengthen sustainable electric vehicle adoption in Indonesia. Originality: This study integrates green marketing and the Theory of Planned Behavior to explain electric vehicle purchase intention in the Indonesian market.
Optimizing Raw Material Inventory Costs at the Corporate Macro Level: A Financial EOQ Approach and Risk Mitigation at PT. Mayora Indah Tbk (2024–2025) Rafi Rasidin; Asri Sundari; Garneta Dinarsuci; Shahnawaaz Kiara Amanda; Suci Fitrianti
Advances in Managerial Auditing Research Vol. 4 No. 3 (2026): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amar.v4i3.945

Abstract

Purpose: This study evaluates the adequacy of public data for applying Economic Order Quantity (EOQ), Safety Stock (SS), and Reorder Point (ROP) to PT Mayora Indah Tbk’s inventory for the 2024–2025 period. Research Method: This study employs a descriptive quantitative approach with a documentary design. The data were drawn from consolidated financial statements and sustainability reports, and were then evaluated based on physical data requirements, relevant costs, demand, and lead time. Results and Discussion: The public report provides only aggregate inventory values and does not disclose quantities, ordering costs, storage costs, or lead times for each material. The insurance coverage amount is not the annual premium, and data do not support the ordering frequency and previous SS parameters. Therefore, the estimates for EOQ, ROP, cost savings, and margin improvement cannot be validated. Implications: Applying the model requires transaction data at the homogeneous material level, including physical usage, incremental costs, order history, lead times, and service targets. The research findings serve as the basis for improving inventory data management and for subsequent implementation studies. Originality: This study highlights the methodological limitations of using consolidated financial statements to make operational EOQ decisions at large-scale FMCG companies.
Co-Authors Asri Sundari Garneta Dinarsuci Mohammad Nabilulhaq Diforama Putri Pratiwi R. Dewi Pertiwi Rafi Rasidin Suci Fitrianti Yulianah Yulianah