Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Management and Leadership
Hasriani Hasriani
Binawan Group
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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VALUE CREATION THROUGH BUSINESS MODEL INNOVATION AND VERTICAL INTEGRATION: A CASE STUDY OF BINAWAN GROUP Hasriani Hasriani; Awang Darmawan Putra; Agung Priyono
Journal of Management and Leadership Vol. 9 No. 1 (2026): Vol. 9, No. 1, May 2026
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v9i1.1222

Abstract

This study analyzes Business Model Innovation (BMI) implemented by Binawan Group as a value creation strategy through an integrated business ecosystem encompassing eight clusters, namely International Recruitment Services, Education & Training, Tertiary and Secondary Healthcare, Primary and Aesthetic Healthcare, Food & Beverage, IT Infrastructure & Solution, Property, and Agriculture. Using a qualitative case study approach, the analysis is grounded in the Business Model Canvas framework, vertical integration theory, and Resource-Based Theory - VRIO. Binawan Group creates value through four mechanisms: an integrated HR supply chain, cross-subsidization across clusters, brand equity synergy, and operational efficiency through internal digital platforms. This research contributes to strategic management literature regarding BMI in health-based conglomerates within developing economies.
Co-Authors AGUNG PRIYONO Awang Darmawan Putra