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PERAN TAMAN WISATA MAHONI BANGUN SENTOSA (MBS) DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT DI KOTA SERANG Sekar Wahyu Ningtyas; Amalia Rosdiany; Juan Ananda; Ade Fauji
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 1 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i1.242

Abstract

Mahoni Bangun Sentosa (MBS) Tourism Park is a natural tourism destination located in Serang City, Banten Province. The existence of this tourist park has a strategic role in driving the local economy of the surrounding community. However, the lack of promotion is the main obstacle in maximizing the tourism potential of MBS. This community service research aims to examine the role of MBS Tourism Park in improving the community's economy, identify promotion problems, and carry out promotional activities through TikTok social media. The method used is descriptive qualitative through field observation, in-depth interviews with managers, traders, and visitors, as well as documentation. The results showed that MBS Tourism Park has a significant economic impact in the form of job creation, increased income of local traders, and encouraging the growth of MSMEs around the tourist area. All informants stated that the existence of MBS greatly helps the economy of the surrounding community. Promotional activities through TikTok with the account @amaliaarrr were carried out as a real solution to the problem of minimal promotion, with the hope of increasing the number of visits and expanding the economic impact for the people of Serang City
Economic Empowerment of The Sidamukti Village Community Through The Creative Product Innovation of Sweet Corn Milk and An Analysis of Its Business Feasibility Dini R Ramadani; Amalia Rosdiany; Rahmasari; Yuniarta Ginting; Dewi Robiatun Muharomah
International Journal Of Community Service Vol. 6 No. 3 (2026): August 2026 ( Indonesia - Malaysia - Thailand)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i3.1053

Abstract

Sweet corn (Zea mays saccharata) is a local food commodity that can be developed not only as a fresh food product but also as a raw material for value-added processed products. In Sidamukti Village, a portion of the corn produced is still marketed in fresh form, indicating that opportunities to increase its value through processing have not been optimally utilized. This Student Community Service Program (KKM) aimed to improve the community’s skills in processing sweet corn into hygienic corn milk while introducing a simple approach to assessing business feasibility. The activity was carried out through coordination and preparation, educational sessions, hands-on production practices, packaging assistance, and evaluation of production costs and revenue. One production batch used 5 kg of fresh sweet corn, which had an economic value of IDR 25,000 when sold without processing. The batch produced 16.25 liters of product, equivalent to 65 bottles with a volume of 250 ml each. The total production cost was IDR 291,500, consisting of variable costs of IDR 236,500 and fixed costs of IDR 55,000. At a selling price of IDR 8,000 per bottle, total revenue reached IDR 520,000, generating a net profit of IDR 228,500 with a profit margin of 43.9%. The Revenue-Cost Ratio (R/C Ratio) was 1.78, indicating that the revenue exceeded the production costs. The Break-Even Point (BEP) was calculated at 12.61 bottles or approximately 13 bottles, and compared with selling the fresh corn at a value of IDR 25,000, processing it into corn milk resulted in an increase in gross sales value of IDR 495,000. The results indicate that processing sweet corn into corn milk can serve as a feasible household-scale business diversification alternative, provided that product consistency, hygiene, packaging, and marketing are properly maintained.