Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED)
Vol. 6 No. 1 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme

PERAN TAMAN WISATA MAHONI BANGUN SENTOSA (MBS) DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT DI KOTA SERANG

Sekar Wahyu Ningtyas (Universitas Bina Bangsa)
Amalia Rosdiany (Universitas Bina Bangsa)
Juan Ananda (Universitas Bina Bangsa)
Ade Fauji (Universitas Bina Bangsa)



Article Info

Publish Date
30 Apr 2026

Abstract

Mahoni Bangun Sentosa (MBS) Tourism Park is a natural tourism destination located in Serang City, Banten Province. The existence of this tourist park has a strategic role in driving the local economy of the surrounding community. However, the lack of promotion is the main obstacle in maximizing the tourism potential of MBS. This community service research aims to examine the role of MBS Tourism Park in improving the community's economy, identify promotion problems, and carry out promotional activities through TikTok social media. The method used is descriptive qualitative through field observation, in-depth interviews with managers, traders, and visitors, as well as documentation. The results showed that MBS Tourism Park has a significant economic impact in the form of job creation, increased income of local traders, and encouraging the growth of MSMEs around the tourist area. All informants stated that the existence of MBS greatly helps the economy of the surrounding community. Promotional activities through TikTok with the account @amaliaarrr were carried out as a real solution to the problem of minimal promotion, with the hope of increasing the number of visits and expanding the economic impact for the people of Serang City

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Journal Info

Abbrev

home

Publisher

Subject

Education Other

Description

Indonesian Journal of Engagement, Community Services, Empowerment and Development is a peer-refereed open-access National journal which has been established for the dissemination of Community Services in the field of Engagement, Empowerment and Development in the City. Starting from 2021, IJECSED ...