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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Prosiding Seminar Ekonomi Nasional Pemberdayaan dan Sinergi Masyarakat)
Sekar Wahyu Ningtyas
Universitas Bina Bangsa
Religion Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Nursing Social Sciences Other

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PERAN TAMAN WISATA MAHONI BANGUN SENTOSA (MBS) DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT DI KOTA SERANG Sekar Wahyu Ningtyas; Amalia Rosdiany; Juan Ananda; Ade Fauji
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 1 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i1.242

Abstract

Mahoni Bangun Sentosa (MBS) Tourism Park is a natural tourism destination located in Serang City, Banten Province. The existence of this tourist park has a strategic role in driving the local economy of the surrounding community. However, the lack of promotion is the main obstacle in maximizing the tourism potential of MBS. This community service research aims to examine the role of MBS Tourism Park in improving the community's economy, identify promotion problems, and carry out promotional activities through TikTok social media. The method used is descriptive qualitative through field observation, in-depth interviews with managers, traders, and visitors, as well as documentation. The results showed that MBS Tourism Park has a significant economic impact in the form of job creation, increased income of local traders, and encouraging the growth of MSMEs around the tourist area. All informants stated that the existence of MBS greatly helps the economy of the surrounding community. Promotional activities through TikTok with the account @amaliaarrr were carried out as a real solution to the problem of minimal promotion, with the hope of increasing the number of visits and expanding the economic impact for the people of Serang City
DIGITALISASI IDENTITAS DAN PROMOSI UMKM DESA SUKAMAJU MELALUI LOGO, GOOGLE MAP, DAN BANNER Sekar Wahyu Ningtyas; Lastarida Sinaga; Mulana; Sri Dewi Handayani; Ratu Bilqis Nurhaida; Suci Juita Ramadhani; Rian Saripudin
Prosiding Senapas Vol. 1 No. 1 (2026): Prosiding Senapas
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68321/53sr6355

Abstract

Perkembangan teknologi informasi menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) serta Badan Usaha Milik Desa (BUMDes) memiliki identitas visual dan keberadaan digital untuk meningkatkan daya saing. Namun, UMKM di Desa Sukamaju masih menghadapi keterbatasan dalam membangun identitas usaha dan memanfaatkan media digital sebagai sarana promosi. Kegiatan Kuliah Kerja Mahasiswa (KKM) bertujuan meningkatkan identitas dan visibilitas digital enam UMKM binaan serta memperkuat citra BUMDes melalui pengembangan logo usaha, pendaftaran lokasi pada Google Maps, dan pemasangan banner BUMDes. Metode pelaksanaan meliputi identifikasi kebutuhan, observasi, pendampingan pembuatan logo, registrasi dan verifikasi Google Maps, serta perancangan dan pemasangan banner. Hasil kegiatan menunjukkan seluruh UMKM telah memiliki logo sebagai identitas visual dan berhasil terdaftar di Google Maps sehingga meningkatkan visibilitas, kemudahan akses informasi, dan peluang promosi. Banner BUMDes yang dipasang di lokasi strategis juga meningkatkan pengenalan masyarakat terhadap keberadaan dan layanannya. Program ini membuktikan bahwa pendampingan mahasiswa mampu mempercepat digitalisasi identitas UMKM dan memperkuat branding BUMDes sebagai upaya mendukung pemberdayaan ekonomi desa. Keberlanjutan program dapat diwujudkan melalui pelatihan literasi digital dan pemasaran berbasis teknologi.
Co-Authors Amalia Rosdiany Fauji, Ade Juan Ananda Lastarida Sinaga Mulana Ratu Bilqis Nurhaida Rian Saripudin Sri Dewi Handayani Suci Juita Ramadhani