Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal JCSE: Journal of Community Service and Empowerment
Eli Anggre Yeny
Politeknik Negeri Bengkalis
Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Penguatan Branding dan Digital Marketing Produk Kerajinan Lidi Sawit pada Umkm  “Rezki Kreasi Lidi” Di Kota Dumai Eli Anggre Yeny; Andri Nofiar. Am; Burhan Hafid; M. Alkadri Perdana
JCSE: Journal of Community Service and Empowerment Vol. 7 No. 1 (2026): JCSE April 2026
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/n7zckd02

Abstract

Digital technology provides opportunities for MSMEs to improve marketing and business competitiveness. However, MSME “Rezki Kreasi Lidi” in Dumai City had not utilized digital media optimally. This community service activity aimed to strengthen branding and improve digital marketing through Google My Business optimization, social media development, and digital promotional content creation. The methods used included observation, SWOT analysis, STP analysis, and digital marketing assistance. The results showed increased business visibility, wider market reach, active social media usage, and increased monthly income from Rp500,000 to Rp735,000. This activity indicates that digital marketing can improve the competitiveness of environmentally friendly palm stick handicraft MSMEs.
Co-Authors Andri Nofiar. Am Burhan Hafid Mohammad Alkadri Perdana