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All Journal JURNAL ILMIAH MAHASISWA AGROINFO GALUH ZIRAA'AH MAJALAH ILMIAH PERTANIAN
Fitria Naimatu Sadiyah
Politeknik Pembangunan Pertanian Yogyakarta-Magelang
Agriculture, Biological Sciences & Forestry

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ANALISIS SENSITIVITAS DAN SWITCHING VALUE USAHA BUMBU SERBUK BAWANG PUTIH (Allium sativum L.) DI PT GINTEANC SARI ROSO Dera Dewi Saputri; Fitria Naimatu Sadiyah; Ananti Yekti
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 51, No 2 (2026)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v51i2.23578

Abstract

This study aims to analyze the financial feasibility, sensitivity levels, and feasibility thresholds of the garlic powder (Allium sativum L.) business at PT Ginteanc Sari Roso in response to changes in production volume and sales volume. As this business is relatively new, the analysis was conducted using a five-year cash flow projection based on the assumption of gradual production growth of 25–30%. The methods used include financial feasibility analysis using the Net Present Value (NPV), Gross B/C, Net B/C, Internal Rate of Return (IRR), and Profitability Index (PI) indicators, as well as sensitivity analysis and switching value analysis. The research results indicate that the business is financially viable with an NPV of Rp16,815,876.22; Gross B/C of 1.44; Net B/C of 6.27; IRR of 122.16%; and PI of 3.79. The sensitivity analysis results show that sales volume is more sensitive to the business’s financial viability than production volume. The switching value analysis indicates a tolerance limit for a decrease in production volume of 78.27%, while the tolerance limit for sales volume is 31.46%. These findings indicate that the financial feasibility of the business is more sensitive to changes in sales volume than to changes in production volume. The tolerance limit information obtained through the switching value analysis can be used as a basis for risk control and business decision-making.
ANALISIS AIDA PADA EVALUASI PEMASARAN PRODUK BUMBU BUBUK DI PT BOTANERA AGROVATE INDONESIA Vidya Anindya Prasetyo; Fitria Naimatu Sadiyah; Rika Nalinda
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 13, No 2 (2026): Mei 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v13i2.24210

Abstract

Penelitian ini bertujuan untuk membuktikan efektivitas strategi pemasaran produk bumbu bubuk menggunakan model AIDA ( Attention, Interest, Desire, Action ) sebagai pendekatan dalam memahami tahapan respon konsumen terhadap kegiatan promosi. Penelitian dilakukan terhadap 35 pemilik toko yang menjadi target pasar dengan menggunakan instrumen kuesioner skala Likert 1–3 yang terdiri atas 20 pernyataan yang mewakili masing-masing indikator variabel AIDA. Data dianalisis secara deskriptif kuantitatif melalui perhitungan skor total, nilai rata-rata, serta persentase pencapaian setiap variabel guna mengukur tingkat keberhasilan strategi pemasaran pada setiap tahapan proses keputusan pembelian. Hasil penelitian menunjukkan bahwa variabel Attention memperoleh rata-rata skor 2,35 dengan kategori tinggi, Interest sebesar 1,68 kategori sedang, Desire sebesar 1,32 kategori rendah, dan Action sebesar 1,16 kategori rendah. Hal ini menunjukkan bahwa strategi pemasaran masih tergolong rendah dan kurang efektif dalam menarik minat konsumen. Kondisi tersebut menunjukkan bahwa strategi promosi perlu diperkuat agar lebih menarik dan meyakinkan konsumen, penekanan pada keunggulan produk, serta pemberian sampel gratis agar pembelian dapat meningkat.
Co-Authors Ananti Yekti Dera Dewi Saputri Nalinda, Rika Vidya Anindya Prasetyo