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All Journal JURNAL MANAJEMEN
Filma Festivalia
Institut Pariwisata Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON PURCHASING DECISIONS AT CIPULIR MARKET, SOUTH JAKARTA Filma Festivalia; Haryo Wicaksono; Alda Chairani
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i2.2000

Abstract

research aims to determine the influence of product quality and price on purchasing decisions at Cipadu Market. to sell in order to be orderly and orderly. This research is a qualitative quantitative research using multiple regression analysis methods. The population in this study were visitors who came to Cipulir Market. Meanwhile, the sample in this study consisted of 100 respondents. The sampling technique is Accidental Sampling
Co-Authors Alda Chairani Haryo Wicaksono