Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL MANAJEMEN
Haryo Wicaksono
Institut Pariwisata Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF INSTAGRAM CELEBRITY ENDORSEMENT ON PURCHASE INTEREST IN STUDENTS OF THE TRISAKTI TOURISM INSTITUTE Anita Swantari; Haryo Wicaksono; Pramudito Pramudito
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 2 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1597

Abstract

This study aims to determine the effect of celebrity endorsements on Instagram on the buying interest of Trisakti Tourism Institute students. This research is a qualitative research that is quantified through a simple regression method. The population in this study were all Trisakti STP students, while the sample consisted of 100 respondents. The sampling technique used is accidental sampling. Data collection techniques by distributing questionnaires with a Likert scale. The results showed that celebrity endorsements on Instagram had a significant effect on the buying interest of Trisakti Tourism Institute students. Instagram celebrity endorsements significantly affect purchase intention among Trisakti Tourism Institute students because of their positive perceptions of Instagram celebrities as endorsers, their reputation and popularity, and the ease with which celebrities promote products or services on social media.
Market Demand Mediates the Impact of Product Quality and Innovation on Entrepreneurial Performance Heny Ratnaningtyas; Michael Khrisna Aditya; Alda Chairani; Pricilia Johani Sakti; Haryo Wicaksono
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 1 (2025): June (2025)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i1.15290

Abstract

Market demand plays a crucial role in mediating the relationship between product quality, innovation, and entrepreneurial performance. Understanding how market demand influences this dynamic is essential for business owners to strategically enhance their competitiveness and long-term success. This research aims to examine the impact of product quality and product innovation on the performance of clothing convection business owners through market demand in home industries in Jurangmangu. Given the large sample size, path analysis is employed to assess both direct and indirect effects. The research population consisted of 215 home industry clothing business owners in Jurangmangu, with a sample size of 168 participants. The findings indicate that: (1) Product quality and product innovation directly affect market demand; (2) Product quality and product innovation have a direct effect on the entrepreneurial performance of business owners; (3) Market demand significantly influences entrepreneurial performance; (4) Product quality and product innovation do not indirectly affect entrepreneurial performance through market demand. High-quality products increase consumer satisfaction, foster brand loyalty, and contribute to long-term business growth. Innovative products, including creative designs and advanced production technologies, capture emerging trends and highlight local culture, offering a competitive advantage even in the face of challenges such as environmental pests.
Co-Authors Alda Chairani Anita Swantari Heny Ratnaningtyas Michael Khrisna Aditya Pramudito Pramudito Pricilia Johani Sakti