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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL MANAJEMEN BASKARA: Journal of Business and Entrepreneurship International Journal Management and Economic (IJME)
Alda Chairani
Institut Pariwisata Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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MICRO, SMALL AND MEDIUM ENTERPRISES IN TOURIST DESTINATIONS IN SITU GINTUNG, SOUTH TANGERANG, BANTEN PROVINCE Reno Catelya Dira Oktavia; Oktovianus; Alda Chairani
International Journal Management and Economic Vol. 4 No. 1 (2025): January: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v4i1.1778

Abstract

This research aims to understand the challenges MSMEs face around the Situ Gintung tourism destination, South Tangerang, Banten Province, and provide appropriate policy recommendations. The research method used is a qualitative approach focusing on case studies. Surveys, interviews, and document analyses were used to gain an in-depth understanding of MSME challenges and formulate policy recommendations. The research results show that access to business capital, efficient business management, and competition with other MSMEs are the main problems. Policy recommendations include providing training, easy access to business capital, promotion of MSME products, and improving infrastructure. In conclusion, this update is expected to increase the competitiveness and contribution of MSMEs in local economic development and maintain the ecosystem and culture in the Situ Gintung tourist destination
Market Demand Mediates the Impact of Product Quality and Innovation on Entrepreneurial Performance Heny Ratnaningtyas; Michael Khrisna Aditya; Alda Chairani; Pricilia Johani Sakti; Haryo Wicaksono
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 1 (2025): June (2025)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i1.15290

Abstract

Market demand plays a crucial role in mediating the relationship between product quality, innovation, and entrepreneurial performance. Understanding how market demand influences this dynamic is essential for business owners to strategically enhance their competitiveness and long-term success. This research aims to examine the impact of product quality and product innovation on the performance of clothing convection business owners through market demand in home industries in Jurangmangu. Given the large sample size, path analysis is employed to assess both direct and indirect effects. The research population consisted of 215 home industry clothing business owners in Jurangmangu, with a sample size of 168 participants. The findings indicate that: (1) Product quality and product innovation directly affect market demand; (2) Product quality and product innovation have a direct effect on the entrepreneurial performance of business owners; (3) Market demand significantly influences entrepreneurial performance; (4) Product quality and product innovation do not indirectly affect entrepreneurial performance through market demand. High-quality products increase consumer satisfaction, foster brand loyalty, and contribute to long-term business growth. Innovative products, including creative designs and advanced production technologies, capture emerging trends and highlight local culture, offering a competitive advantage even in the face of challenges such as environmental pests.
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON PURCHASING DECISIONS AT CIPULIR MARKET, SOUTH JAKARTA Filma Festivalia; Haryo Wicaksono; Alda Chairani
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i2.2000

Abstract

research aims to determine the influence of product quality and price on purchasing decisions at Cipadu Market. to sell in order to be orderly and orderly. This research is a qualitative quantitative research using multiple regression analysis methods. The population in this study were visitors who came to Cipulir Market. Meanwhile, the sample in this study consisted of 100 respondents. The sampling technique is Accidental Sampling
Increasing the Competitiveness of Sweet Nutmeg and Papaya Products Owned by MSMEs in Cibeber Village, West Java Province, Indonesia Alda Chairani; Pricilia Johani Sakti; Irfal Irfal; Eduard Rudolf Pangkerego
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.25926

Abstract

This study aims to analyze strategies that can be applied to MSMEs producing candied nutmeg and papaya products in Cibeber Village to enhance their market competitiveness. A qualitative research method using in-depth interviews was conducted with 5 MSME actors and 5 regular consumers. The data collected was analyzed using SWOT analysis, with the Internal Factor Analysis Summary (IFAS) component to assess internal strengths and weaknesses, and the External Factor Analysis Summary (EFAS) to identify external opportunities and threats. The findings indicate that the most appropriate strategy is the ST (Strengths-Threats) strategy, which leverages internal strengths to address external threats such as intense competition and raw material price pressures. The novelty of this research lies in identifying the potential for MSMEs producing candied nutmeg and papaya to grow through improved packaging, product diversification, digital marketing, and more efficient supply chain management. The study recommends that MSMEs focus on utilizing technology for digital marketing, improving product quality, and expanding their market reach to mitigate external threats. Overall, this research offers new insights into marketing and product management strategies for local MSME development.
Co-Authors Eduard Rudolf Pangkerego Filma Festivalia Haryo Wicaksono Heny Ratnaningtyas Irfal Irfal Johani Sakti, Pricilia Michael Khrisna Aditya Oktovianus Reno Catelya Dira Oktavia