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All Journal Jurnal Pendidikan Vokasi JURNAL MANAJEMEN BASKARA: Journal of Business and Entrepreneurship
Eduard Rudolf Pangkerego
Institut Pariwisata Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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THE INFLUENCE OF PRICE AND LOCATION ON INTEREST VISITING IN BETAWI RESTAURANT BABEH SADELI, PONDOK AREN, TANGERANG Tri Djoko Sulistiyo; Pricilia Johani Sakti; Eduard Rudolf Pangkerego
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i2.2109

Abstract

This research aims to determine the influence of price and location on interest in visiting the Betawi Babeh Sadeli Restaurant, Pondok Aren, Tangerang. This research is quantitative in nature using two types of data, namely primary data and secondary data obtained through observation and distributing questionnaires to consumers. Secondary data includes sources such as books, theses and previous research journals. The population of this research is consumers of the Betawi Babeh Sadeli Restaurant. The sampling technique used is Simple Random Sampling, with a random sampling technique called the Accidental Sampling technique. The samples taken were 100 respondents. Affordable prices and strategic location have a big influence on interest in visiting Betawi Babeh Sadeli Restaurant. Affordable prices make restaurants more accessible to various levels of society, while strategic locations make access easier and increase customer interest with a wider market reach.
Increasing the Competitiveness of Sweet Nutmeg and Papaya Products Owned by MSMEs in Cibeber Village, West Java Province, Indonesia Alda Chairani; Pricilia Johani Sakti; Irfal Irfal; Eduard Rudolf Pangkerego
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.25926

Abstract

This study aims to analyze strategies that can be applied to MSMEs producing candied nutmeg and papaya products in Cibeber Village to enhance their market competitiveness. A qualitative research method using in-depth interviews was conducted with 5 MSME actors and 5 regular consumers. The data collected was analyzed using SWOT analysis, with the Internal Factor Analysis Summary (IFAS) component to assess internal strengths and weaknesses, and the External Factor Analysis Summary (EFAS) to identify external opportunities and threats. The findings indicate that the most appropriate strategy is the ST (Strengths-Threats) strategy, which leverages internal strengths to address external threats such as intense competition and raw material price pressures. The novelty of this research lies in identifying the potential for MSMEs producing candied nutmeg and papaya to grow through improved packaging, product diversification, digital marketing, and more efficient supply chain management. The study recommends that MSMEs focus on utilizing technology for digital marketing, improving product quality, and expanding their market reach to mitigate external threats. Overall, this research offers new insights into marketing and product management strategies for local MSME development.
The effects of the learning environment and digital literacy on students’ entrepreneurial intention: The mediating role of self-efficacy in the digital creative economy Heny Ratnaningtyas; Michael Khrisna Aditya; Eduard Rudolf Pangkerego
Jurnal Pendidikan Vokasi Vol. 15 No. 2 (2025)
Publisher : ADGVI & Graduate School of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpv.v15i2.90811

Abstract

The educated unemployment rate in Indonesia remains high despite a national downward trend, underscoring the need for students to pursue entrepreneurship to create jobs. This study analyses the effects of the learning environment and digital literacy on entrepreneurial intention, with self-efficacy as a mediating variable. This quantitative study employed an explanatory approach and involved 350 students from universities in Jakarta, Bandung, and Surabaya who had completed entrepreneurship courses.  The research statistical method employed path analysis, analyzed using SmartPLS. Data were collected using a five-point Likert-scale questionnaire. The learning environment and digital literacy significantly influenced self-efficacy, with digital literacy emerging as the most dominant factor. Self-efficacy significantly affected entrepreneurial intention and mediated the relationships between the learning environment and digital literacy and entrepreneurial intention. Meanwhile, digital literacy did not directly influence entrepreneurial intention in the absence of self-efficacy. The sample was limited to students in three major cities and to those enrolled in entrepreneurship courses; thus, generalization should be made with caution. Future research should expand regional coverage, incorporate institutional and socio-economic variables, and employ longitudinal designs to capture changes in entrepreneurial intention over time. Universities should enrich authentic learning ecosystems such as project-based learning, mentorship, and incubation, and strengthen applied digital literacy to enhance students' self-efficacy. Training that emphasizes digital competencies and real entrepreneurial experience is likely to be more effective at fostering entrepreneurial intention.
Co-Authors Alda Chairani Heny Ratnaningtyas Irfal Irfal Johani Sakti, Pricilia Michael Khrisna Aditya Tri Djoko Sulistiyo