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Pengaruh Citra Destinasi dan Pemasaran Digital Terhadap Keputusan Berkunjung Melalui Kepuasan Pengunjung Pada Monumen Nasional DKI Jakarta Heny Ratnaningtyas; Nurbaeti Nurbaeti; Myrza Rahmanita
Tourism Scientific Journal Vol. 8 No. 2 (2023): Vol 8 No 2 Juni 2023
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i2.255

Abstract

This study aims to determine the influence of destination image and digital marketing on the decision to visit through visitor satisfaction at the National Monument. This type of research is quantitative descriptive using path analysis method. The population in this study is all visitors who come to Monas, while the sample consisted of 100 respondents using accidental sampling technique. The results showed that: (1) Destination image and digital marketing have a significant influence on visitor satisfaction; (2) Destination image and digital marketing partially have a significant influence on the decision to visit through visitor satisfaction. Based on the R-Square results, it shows that 41.2% of visitor satisfaction variable is influenced by destination image and digital marketing. Then 57.7% of the decision to visit variable is influenced by visitor satisfaction.The positive image of Monas affects satisfaction and the decision to visit because Monas strengthens the positive image of Jakarta city as an attractive tourist destination and has symbolic, historical, beauty, complete facilities, and high popularity values. Digital marketing at Monas influences visitor satisfaction and the decision to visit because it helps visitors find and plan visits through complete information and online ticket reservations and interactive experiences such as virtual tours. Visitor satisfaction has a significant influence on the decision to visit Monas because it can influence visitor recommendations and decisions to return to the destination in the future, which impacts the level of visits.
PENGARUH HARGA DAN AKSESBILITAS TERHADAP MINAT BERKUNJUNG DAN PENINGKATAN PELAKU WIRAUSAHA DI DESTINASI DANAU CIPONDOH Heny Ratnaningtyas; Myrza Rahmanita; Fetty Asmaniati
JURNAL KEPARIWISATAAN Vol 22 No 2 (2023): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v22i2.1079

Abstract

This study aims to determine the effect of price and accessibility on visiting intentions and their effect on increasing entrepreneurial actors in Lake Cipondoh. This type of research is descriptive quantitative using the path analysis method. The population of this study consisted of all visitors to Lake Cipondoh, and the number of samples used was 150 respondents. The sampling technique uses accidental sampling. The results of the study show that (1) Price and accessibility have a significant effect on visiting intentions; (2) Interest has a significant effect on increasing the number of entrepreneurs. Research conducted by Nurbaeti et al. (2021) aligns with this research, which shows that parking ticket fees, entrance tickets, and entertainment prices are very cheap and affordable. Therefore, visitors are interested in visiting tourist destinations that are more affordable financially. Paved and concrete roads, many and varied types of public transportation, and clear road signs make visitors interested in coming to tourist destinations. Interest in visiting tourist destinations influences the increased demand for food and beverages, providing business actors with opportunities to establish food and dining stalls in tourist destinations.
PENGARUH PENGGUNAAN ANGGARAN DAN PENCATATAN KEUANGAN TERHADAP LAPORAN KEUANGAN DAN PENGENDALIAN KEUANGAN SEBAGAI VARIABEL INTERVENING PADA PELAKU RESTORAN DI KOTA TANGERANG PROVINSI BANTEN Nurbaeti Nurbaeti; Heny Ratnaningtyas; Anita Swantari
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v9i2.1811

Abstract

ABSTRAK Pengendalian keuangan membantu memastikan penggunaan anggaran dan pencatatan keuangan yang akurat, yang pada gilirannya mendukung pengambilan keputusan yang lebih baik dan stabilitas keuangan restoran.Tujuan penelitian ini adalah untuk mengetahui pengaruh penggunaan anggaran dan pencatatan keuangan  terhadap pengendalian keuangan melalui laporan keuangan pada pelaku restoran di Kota Tangerang Provinsi Banten. Jenis penelitian ini adalah deskriptif kuantitatif metode analisis Jalur. Populasi dalam penelitian ini adalah seluruh restoran yang ada di Tangerang Kota, sedangkan sampelnya berjumlah 40 pelaku restoran di Kota Tangerang. Teknik pengambilan sampel dalam penelitian ini menggunakan proportionate stratifeld random sampling. Hasil penelitian secara parsial yang berpengaruh langsung adalah  pencatatan keuangan berpengaruh signifikan terhadap laporan keuangan, laporan keuangan berpengaruh signifikan terhadap pengendalian keuangan, pencatatan keuangan berpengaruh signifikan terhadap pengendalian keuangan melalui laporan keuangan. Kemudian secara parsial yang tidak berpengaruh langsung adalah penggunaan anggaran tidak berpengaruh signifikan terhadap laporan keuangan, Penggunaan anggaran tidak berpengaruh signifikan terhadap pengendalian keuangan, pencatatan keuangan tidak berpengaruh signifikan terhadap pengendalian keuangan, penggunaan anggaran tidak berpengaruh signifikan terhadap pengendalian keuangan melalui laporan keuangan.Kata Kunci: Anggaran, Pencatatan, Laporan, Pengendalian ABSTRACT Financial control helps ensure the use of budgets and accurate financial recording, which in turn supports better decision making and restaurant financial stability. The purpose of this research is to determine the effect of using budgets and financial recording on financial control through financial reports among restaurant operators in Tangerang City Banten Province. This type of research is a quantitative descriptive path analysis method. The population in this study were all restaurants in Tangerang City, while the sample consisted of 40 restaurant operators in Tangerang City. The sampling technique in this research used proportionate stratifeld random sampling. Partial research results that have a direct effect are that financial recording has a significant effect on financial reports, financial reports have a significant effect on financial control, financial recording has a significant effect on financial control through financial reports. Then partially those that do not have a direct effect are the use of the budget has no significant effect on financial reports, the use of the budget has no significant effect on financial control, financial recording has no significant effect on financial control, the use of the budget has no significant effect on financial control through financial reports.Keywords: Budget, Recording, Reporting, Control