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All Journal JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat Akademisi
Muhammad Eka Purbaya
Universitas Telkom
Humanities Dentistry Education Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Penguatan Daya Saing UMKM Fashion Batik 'Dejarumi' Melalui Optimalisasi Platform Online dan Inovasi Produk Muhammad Eka Purbaya; Silvia Van Marsally; Syarif Hidayatuloh; Muhammad Faris Hilmy
Jurnal Pengabdian Masyarakat Akademisi Vol. 5 No. 2 (2026)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v5i2.1817

Abstract

Digitalization and modernization of production equipment are crucial factors in increasing the competitiveness of MSMEs in the fashion sector. However, Dejarumi MSME in Banyumas Regency, which promotes inclusive batik by empowering workers with disabilities, faces obstacles such as low production capacity and limited digital market reach. This community service program aims to strengthen Dejarumi's business ecosystem through an upstream-to-downstream transformation strategy. The implementation methods included modernizing production equipment (high-speed sewing machines, fabric cutting machines, and steam irons), developing a transactional e-commerce website, and optimizing marketing via Instagram and TikTok. The results showed a 16.32% increase in production time efficiency, with the manufacturing time per unit decreasing from 340 minutes to 284.5 minutes. Weekly production capacity also rose by 19.66%. On the marketing side, social media optimization successfully reached over 15,000 cumulative views and generated direct sales conversions. The use of digital platforms and modern production tools not only improved business performance but also established operational independence for workers with disabilities. Overall, this program has successfully created a more competitive, professional, and inclusive batik business model in the national market.
Pemberdayaan Kelompok Wanita Tani SMART-W2V TUMI : Pengelolaan Limbah Ternak Berbasis Sistem Informasi dan Bisnis Digital Affriza Brilyan Relo Pambudi Agus Putra; Muhammad Eka Purbaya; Lina Fatimah Lishobrina
JURPIKAT Vol 7 No 3 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v7i3.3266

Abstract

The Women Farmers Group (KWT) of Tumiyang Village holds significant potential in managing rabbit livestock waste, yet faces challenges including limited knowledge, skills, and access to appropriate technology and digital markets. This community service activity aimed to empower KWT economically through the SMART-W2V TUMI Model using two methods: livestock waste technology demonstration and a digital business workshop, involving 41 KWT members. The demonstration covered the production of solid organic fertilizer, liquid organic fertilizer (POC), and biopesticide from rabbit waste. Evaluation results showed significant improvement, with average pre-test scores rising from 70.9% to 81.6% in the post-test, yielding an N-Gain of 0.37 (moderate category). A total of 78.05% of participants achieved the Very Good category. The SMART-W2V TUMI Model proved effective as an integrated approach combining appropriate technology, information systems, and digital business strategies to foster economic empowerment based on local resources in Tumiyang Village.
Co-Authors Affriza Brilyan Relo Pambudi Agus Putra Lina Fatimah Lishobrina Muhammad Faris Hilmy Silvia Van Marsally Syarif Hidayatuloh