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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pengabdian Masyarakat Akademisi
Roy Budiharjo
Telkom University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemasaran Digital bagi Pekerja Migran di Taiwan: Strategi Efektif Menjangkau Pasar Diaspora Nurvita Trianasari; Didin Kristinawati; Roy Budiharjo; Ardio Sagita; Aulia Ferina Sendhitasari; Muhammad Ilham Rizky Putra
Jurnal Pengabdian Masyarakat Akademisi Vol. 5 No. 2 (2026)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v5i2.1827

Abstract

Tujuan: Program pengabdian kepada masyarakat ini bertujuan memberdayakan pekerja migran Indonesia di Taiwan melalui pemberian pengetahuan dan keterampilan tentang strategi pemasaran digital untuk menjangkau pasar diaspora secara efektif, sekaligus meningkatkan literasi keuangan digital mereka guna pengelolaan pendapatan dan perencanaan keuangan jangka panjang yang lebih baik. Metodologi/pendekatan: Program dilaksanakan di Hsinchu Islamic Association (HIA), Hsinchu, Taiwan, pada 27 Juli 2025, dengan melibatkan 18 pekerja migran Indonesia berusia 30–53 tahun. Kegiatan menggunakan pendekatan hibrida (luring dan daring) dengan metode ceramah dan presentasi, dilanjutkan sesi diskusi interaktif. Instrumen evaluasi mencakup kuesioner pre-test dan post-test untuk mengukur peningkatan pengetahuan, serta kuesioner evaluasi program menggunakan skala Likert tujuh poin (1=Sangat Tidak Setuju hingga 7=Sangat Setuju) yang mencakup lima aspek: kesesuaian dengan tujuan program, relevansi terhadap kebutuhan komunitas, kecukupan alokasi waktu, responsivitas tim, dan harapan keberlanjutan program. Analisis data dilakukan menggunakan perangkat lunak SPSS dengan statistik deskriptif dan uji normalitas Shapiro-Wilk. Hasil/temuan: Program mencapai tingkat kepuasan yang menonjol, dengan 87,5% hingga 100% responden memberikan respons positif pada seluruh aspek evaluasi tanpa umpan balik negatif. Capaian tertinggi ada pada kualitas layanan tim (93,8% sangat setuju) dan harapan keberlanjutan program (81,3% sangat setuju). Tiga aspek (alokasi waktu, responsivitas tim, dan keberlanjutan) memperoleh 100% respons positif. Seluruh responden menyatakan minat kuat agar program dilanjutkan, yang menandakan keberhasilan transfer pengetahuan dan terbangunnya relasi bermakna dengan komunitas diaspora. Kesimpulan: Program berhasil menjawab kebutuhan komunitas diaspora Indonesia di Taiwan dalam mengembangkan kapabilitas pemasaran digital untuk membuka peluang ekonomi baru. Dengan hasil evaluasi yang sangat positif, program ini dapat menjadi model bagi kegiatan pengabdian serupa di negara-negara lain dengan konsentrasi pekerja migran Indonesia yang tinggi, seperti Hong Kong, Singapura, Malaysia, Timur Tengah, dan Eropa. Program juga memperkuat posisi Telkom University sebagai institusi yang berkomitmen pada pemberdayaan masyarakat di luar ruang pendidikan formal.
The Effect of Sharia Marketing on the Performance of MSMEs in West Java Ardio Sagita; Nur Rislah Muzain; Ferdhy Ramadan; Roy Budiharjo
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 8 No. 1 (2025): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.08.1.7

Abstract

This study examines the impact of Islamic marketing on Micro, Small, and Medium Enterprises (MSMEs) in West Java, Indonesia. Responses from 115 business owners across various sectors of West Java MSMEs were analyzed using SPSS and Smart Partial-Least Square (PLS). The findings indicate that Islamic marketing, encompassing four dimensions (Rabbaniyah, Akhlaqiyah, Al Waqiiyah, and Insaniyyah), significantly influences performance, with Islamic principles positively affecting the progress of MSMEs in the West Java region. Despite the limited sample size, the study's results encourage further research into market variations. This can benefit the success of MSMEs in West Java, Indonesia, for both practitioners and academics, by highlighting the importance of Islamic marketing networks. Additionally, the findings suggest that fostering a strong Islamic culture can promote positive behavior between businesses and customers. These insights are valuable for policymakers and business advisors aiming to tailor government support strategies for MSMEs in West Java and other Indonesian provinces, and could serve as a focus for future research. Future studies could explore these dynamics in other sectors and regions to develop a more comprehensive understanding of how Islamic marketing impacts business performance globally.
The Effect of Independent Commissioner, Dividend Policy, and Audit Quality on Firm Value: Empirical Evidence from the Basic Materials Sector in Indonesia (2020-2024) Kristina Silalahi; Roy Budiharjo
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countrie
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.11578

Abstract

The research empirically investigates the explanatory capacity of impact exerted by independent commissioner, dividend policy, and audit quality on firm value in basic materials firms, specifically focusing on business entities maintained as IDX-listed issuers during the 2020–2024 period. Utilizing a quantitative causal framework, a Random Effect Model was executed on 85 firm-year observations obtained from 17 purposively sampled corporations. To represent firm value, the analysis employs Tobin's Q. Meanwhile independent commissioner, dividend, and audit quality are operationalized via board proportions, dividend payout ratio, and a Big Four audit dummy, respectively. The empirical findings indicate that, partially, no statistically significant relationship was identified between independent commissioners and dividend policy. Conversely, a significant negative coefficient was identified for audit quality in explaining firm value. However, simultaneously, the joint interaction of all three variables significantly influences firm value. These outcomes imply that corporate governance and financial signals are interpreted contextually by investors in the basic materials sector, where broader industrial risks and operational dynamics often overshadow structural signals. Future studies are encouraged to incorporate broader financial indicators, such as profitability and leverage, to shed further light on the underlying mechanisms governing firm valuation in this sector.
Co-Authors Ardio Sagita Aulia Ferina Sendhitasari Didin Kristinawati Ferdhy Ramadan Kristina Silalahi Muhammad Ilham Rizky Putra Nur Rislah Muzain Nurvita Trianasari