Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Muh.Taqwa
Unknown Affiliation
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH STRATEGI DIGITAL MARKETING MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA HONEY PET SHOP DI KABUPATEN SIDENRENG RAPPANG Muh.Taqwa; Pratiwi Ramlan; Rahman Yakub; Haslindah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47031

Abstract

Social media, particularly Instagram, is one of the most effective platforms for marketing activities as it enables businesses to reach consumers more quickly, widely, and interactively. The use of Instagram with appropriate digital marketing strategies—such as visual content, promotions, and interaction with followers—plays an important role in increasing consumers’ purchase intention.This study aims to analyze the effect of digital marketing strategies through Instagram on consumers’ purchase intention at Honey Pet Shop Rappang in Sidenreng Rappang Regency. The research method used is quantitative, with data collection techniques including online questionnaires distributed to consumers, observation of promotional activities on Instagram, and documentation studies. The data were analyzed using simple linear regression with the assistance of SPSS software.The results show that digital marketing strategies through Instagram have a positive and significant effect on consumers’ purchase intention, with a significance value of 0.001 < 0.05 and a t-value of 3.318.
Co-Authors Haslindah Rahman Yakub Ramlan, Pratiwi