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Nurhasanah Nurhasanah
Universitas Sembilanbelas November Kolaka
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Keputusan Pembelian Facial Wash Nivea Man di Kabupaten Kolaka : Dilihat Dari Gaya Hidup Dan Faktor Sosial Nurhasanah Nurhasanah; Niar Astaginy; Hanif Kurniadi
BENING Vol 13, No 1 (2026): MEI 2026
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v13i1.7541

Abstract

This study aims to examine the influence of lifestyle and social factors on purchasing decisions for Nivea Men's Facial Wash in Kolaka Regency. A quantitative research approach was employed, with data collected through questionnaires. The study targeted consumers of Nivea Men's Facial Wash in Kolaka Regency, selecting a sample of 100 respondents using a purposive sampling technique. The findings indicate a significant positive relationship between lifestyle and social factors and purchasing decisions for Nivea Men's Facial Wash in the region.
Co-Authors Hanif Kurniadi Niar Astaginy