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All Journal Indonesian Journal of Business Analytics (IJBA) Jurnal Manajemen Bisnis dan Organisasi
Winda Widya Dini
Universitas Mitra Bangsa
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH SISTEM INFORMASI SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN DI ERA DIGITAL Sofyan Hapendi; Winda Widya Dini; Okto Kurnia; Nova Rina
Jurnal Manajemen Bisnis Dan Organisasi Vol 5 No 1 (2026): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64626/jmbo.v5i1.661

Abstract

Dalam era digital, transformasi teknologi informasi telah mempengaruhi praktik manajemen sumber daya manusia (SDM) dan kinerja karyawan secara signifikan. Meskipun banyak Penelitian menunjukkan hubungan positif antara sistem informasi SDM dan kinerja, belum banyak yang mengintegrasikan pendekatan multidisipliner yang menggabungkan aspek teknis dan manajerial secara empiris di Indonesia. Penelitian ini bertujuan untuk mengukur pengaruh penggunaan dan kualitas Sistem Informasi Sumber Daya Manusia (SISDM) terhadap kinerja karyawan di organisasi Indonesia, dengan menggunakan pendekatan kuantitatif dan model Structural Equation Modeling (SEM-PLS). Sampel terdiri dari 350 karyawan dari berbagai sektor organisasi, yang diambil melalui stratified random sampling. Data dikumpulkan melalui kuesioner yang mengukur variabel kualitas SISDM, tingkat adopsi, kepuasan pengguna, dan kinerja karyawan, serta dianalisis menggunakan uji validitas, reliabilitas, dan pengujian model struktural. Hasil menunjukkan bahwa kualitas SISDM secara signifikan mempengaruhi kinerja karyawan (β = 0,45, p < 0,001), dengan pengaruh mediasi melalui tingkat adopsi dan kepuasan pengguna. Secara khusus, peningkatan kualitas fitur sistem dan integrasi data meningkatkan efisiensi proses SDM dan motivasi kerja, yang berdampak positif terhadap kinerja individu dan tim. Temuan ini menegaskan bahwa implementasi SISDM yang berkualitas tinggi dapat meningkatkan kinerja karyawan secara signifikan di Indonesia. Kontribusi utama Penelitian ini adalah pengembangan model empiris yang menggabungkan aspek teknis dan manajerial, serta memberikan rekomendasi strategis bagi organisasi untuk memaksimalkan manfaat teknologi dalam meningkatkan kinerja SDM di era digital.
Strengthening Msme Branding Competencies Through Social Media-Based Problem Based Learning (Pbl) in the Context Of Student Business Management Winda Widya Dini; Feriandy; Deni Indra Purnama Koto
Indonesian Journal of Business Analytics Vol. 6 No. 3 (2026): June 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i3.16618

Abstract

This study aims to analyze the effectiveness of implementing the Problem Based Learning (PBL) method assisted by social media in improving students’ MSME branding abilities from a business management perspective. The background of this study is based on the still limited practical abilities of students in implementing digital branding strategies relevant to business needs. The research method used is Classroom Action Research (CAR), conducted in two cycles, including the stages of planning, implementation, observation, and reflection. The research subjects were Management Study Program students taking the Social Media Technology course. Data collection techniques were carried out through observation, performance assessment, documentation, and questionnaires, while data analysis used qualitative and quantitative approaches. The results of the study indicate a significant improvement in students’ abilities in the aspects of branding strategy planning, content creativity, and MSME social media management, with the average score increasing from 66.7 in Cycle I to 83.3 in Cycle II. In addition, there was an increase in student participation, collaboration, and active involvement in the learning process. These findings indicate that the integration of PBL with social media is able to create contextual, applicable, and experience-based learning that is relevant to modern business management practices, particularly in digital marketing and MSME development.
Co-Authors Deni Indra Purnama Koto Feriandy Nova Rina Okto Kurnia Sofyan Hapendi