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All Journal Indonesian Journal of Business Analytics (IJBA) Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Feriandy
Universitas Mitra Bangsa
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI OPTIMALISASI PENGELOLAAN HOMESTAY DALAM MENDUKUNG PENGEMBANGAN DESA WISATA DI KAWASAN SITU CIPANUNJANG, DESA MARGALUYU, PENGALENGAN, JAWA BARAT Nafisah Yuliani; Nana Trisnawati; Nur Idaman; Susbiyantoro; Ratnawita; Feriandy
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 3 (2024): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol3.2024.254

Abstract

Pengembangan desa wisata menjadi salah satu strategi penting dalam pengembangan pariwisata di Indonesia. Salah satu komponen kunci dalam pengembangan desa wisata adalah pengelolaan homestay yang optimal. Tujuan penelitian ini adalah untuk mengidentifikasi cara-cara pengelolaan homestay di Desa Margaluyu dalam mendukung pengembangan desa wisata Situ Cipanunjang sehingga dapat menjadi masukan bagi pengelola homestay untuk meningkatkan mutu pelayanannya. Penelitian ini menggunakan metode deskriptif kualitatif. Obyek penelitian adalah para pemilik homestay di desa wisata Situ Cipanunjang, Desa Margaluyu, Pengalengan Jawa Barat sebanyak 16 orang. Indikator empirik dari penelitian ini adalah : aspek produk homestay, aspek pelayanan homestay, aspek pengelolaan homestay. Hasil penelitian menunjukkan strategi yang efektif meliputi pelatihan pemilik homestay, upaya kolaboratif antara pemerintah, komunitas lokal, dan pemangku kepentingan terkait untuk meningkatkan infrastruktur, melestarikan lingkungan, mengembangkan produk wisata yang menarik, meningkatkan pemasaran, melibatkan masyarakat lokal, serta memperbaiki manajemen keuangan dan sarana prasarana pariwisata. Dengan upaya bersama yang terkoordinasi, diharapkan pengembangan wisata desa Situ Cipanunjang, Desa Margaluyu, Pengalengan dapat menjadi lebih berkembang dan berkelanjutan. Penelitian ini memberikan wawasan yang berharga bagi pengambil kebijakan dan pengelola desa wisata dalam mengoptimalkan pengelolaan homestay di kawasan wisata yang serupa.
Strengthening Msme Branding Competencies Through Social Media-Based Problem Based Learning (Pbl) in the Context Of Student Business Management Winda Widya Dini; Feriandy; Deni Indra Purnama Koto
Indonesian Journal of Business Analytics Vol. 6 No. 3 (2026): June 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i3.16618

Abstract

This study aims to analyze the effectiveness of implementing the Problem Based Learning (PBL) method assisted by social media in improving students’ MSME branding abilities from a business management perspective. The background of this study is based on the still limited practical abilities of students in implementing digital branding strategies relevant to business needs. The research method used is Classroom Action Research (CAR), conducted in two cycles, including the stages of planning, implementation, observation, and reflection. The research subjects were Management Study Program students taking the Social Media Technology course. Data collection techniques were carried out through observation, performance assessment, documentation, and questionnaires, while data analysis used qualitative and quantitative approaches. The results of the study indicate a significant improvement in students’ abilities in the aspects of branding strategy planning, content creativity, and MSME social media management, with the average score increasing from 66.7 in Cycle I to 83.3 in Cycle II. In addition, there was an increase in student participation, collaboration, and active involvement in the learning process. These findings indicate that the integration of PBL with social media is able to create contextual, applicable, and experience-based learning that is relevant to modern business management practices, particularly in digital marketing and MSME development.
Co-Authors Deni Indra Purnama Koto Nafisah Yuliani Nana Trisnawati Nur Idaman Ratnawita Winda Widya Dini