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Risma Solehah
Politeknik Haji Anwar Sanusi
Humanities Education Environmental Science Social Sciences Other

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PELATIHAN STRATEGI KOMUNIKASI DIGITAL DALAM MENINGKATKAN KAPASITAS PEMASARAN MASYARAKAT DESA WISATA SARINAGEN KABUPATEN BANDUNG BARAT Aditia Esthy Kurniawati; Ratu Anna Lesmi Kencana; Risma Solehah; Ayi Haedar Saputra; Chepiq Aziz; Dwi Nurina Pitasari
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): Bantenese: Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/rp58w497

Abstract

Pengabdian kepada masyarakat ini dilatarbelakangi oleh rendahnya kapasitas pemasaran digital masyarakat desa wisata dalam memanfaatkan teknologi komunikasi untuk meningkatkan nilai ekonomi lokal. Desa Wisata Sarinagen di Kabupaten Bandung Barat memiliki potensi wisata alam yang cukup besar, namun belum dioptimalkan melalui strategi promosi digital yang efektif. Tujuan kegiatan ini adalah untuk meningkatkan kapasitas masyarakat dalam mengelola komunikasi pemasaran berbasis digital melalui pelatihan strategi promosi barang dan jasa. Mitra dalam kegiatan ini adalah masyarakat dan pelaku usaha lokal Desa Wisata Sarinagen yang terlibat dalam pengelolaan wisata dan produk turunan. Metode yang digunakan berupa pelatihan partisipatif, praktik langsung penggunaan media digital seperti WhatsApp Business dan media sosial, serta pendampingan dalam penyusunan konten promosi berbasis segmentasi pasar dan pendekatan gain dan pain. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta dalam menyusun strategi komunikasi digital, kemampuan membuat konten promosi, serta optimalisasi penggunaan platform digital untuk meningkatkan interaksi dengan pelanggan dan potensi penjualan. Kegiatan ini memberikan dampak positif dalam mendorong kemandirian ekonomi masyarakat melalui pemanfaatan komunikasi digital yang lebih strategis. Oleh karena itu, pelatihan ini menjadi penting sebagai upaya berkelanjutan dalam pengembangan desa wisata berbasis teknologi komunikasi.
Teachers’ Strategies in Islamic Religious Education for Developing Students’ Religious Character in a Vocational School Risma Solehah; Chepiq Aziz; Ayi Haedar Saputra; Dewi Nurhasanah; Hera Rosliana Nurdaputri
Journal of Teacher Training and Educational Research Vol. 3 No. 1 (2025): Agustus 2025
Publisher : Yayasan Sahabat Literasi Edukasi dan Publikasi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71280/jotter.v3i1.530

Abstract

The integration of religious character education in vocational schools is an urgent need, as students are not only prepared for academic and professional competencies but also required to possess strong spiritual and moral foundations. This study aimed to explore the learning strategies employed by Islamic Religious Education (PAI) teachers in strengthening students’ religious character at SMK Islam Terpadu Al-Hidayah. This research applied a qualitative case study design. Data were collected through in-depth interviews with PAI teachers and students, classroom observations, and documentation analysis. The data were analyzed using Miles, Huberman, and Saldaña’s interactive model, while data credibility was ensured through triangulation and member checking. The findings revealed three main strategies applied by PAI teachers. First, role modeling, in which teachers consistently exemplified religious values through daily attitudes and behaviors. Second, habituation strategies, including structured religious routines such as congregational prayers, Qur’an recitation, and dhikr. Third, integration of religious values into learning, in which Islamic teachings were contextualized with academic subjects and vocational practices, making them relevant to students’ personal and professional lives. In conclusion, the synergy of these strategies created a holistic and practical approach to character education that effectively strengthened students’ religiosity and discipline. The study recommends that vocational schools institutionalize religious character education alongside academic and vocational training to better prepare students for both workplace competence and ethical responsibility.
The Role of Islamic Education Teachers in Demonstrative Instruction: A Case Study of Students’ Learning Interest Dewi Nurhasanah; Risma Solehah; Hera Rosliana Nurda Putri; Chepiq Aziz; Ayi Haedar saputra
Journal of Teacher Training and Educational Research Vol. 3 No. 2 (2025): Desember 2025
Publisher : Yayasan Sahabat Literasi Edukasi dan Publikasi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71280/jotter.v3i2.554

Abstract

This study aims to analyze the role of Islamic Religious Education teachers in implementing demonstrative learning and its contribution to enhancing students’ learning interest at the elementary school level. Employing a qualitative approach with a case study design, the research was conducted at an Indonesian public elementary school. Data were collected through in-depth interviews, classroom observations, and document analysis involving the school principal, an Islamic Religious Education teacher, and third-grade students. The findings reveal that teachers play a crucial role as planners, facilitators, mentors, and motivators in demonstrative learning activities. The implementation of demonstrative learning enables students to engage directly in learning experiences, resulting in increased attention, participation, and enthusiasm during the learning process. Supporting factors include teachers’ pedagogical competence, school support, and students’ active involvement, while inhibiting factors consist of students’ lack of confidence and limited instructional time. These obstacles were addressed through adaptive teaching strategies and supportive classroom environments. The study concludes that demonstrative learning is an effective pedagogical approach for enhancing students’ learning interest in Islamic Religious Education when supported by teachers’ professional roles and contextual classroom management.
Peningkatan Kompetensi Pelaku Usaha dalam Komunikasi Pemasaran Digital Aditia Esthy Kurniawati; Henny Heryandini; Dedet Erawati; Dindin Saepudin; Dicky Muhammad Siddiq; Risma Solehah; Ayi Haedar Saputra
Muria Jurnal Layanan Masyarakat Vol. 8 No. 2 (2026): September 2026
Publisher : LPPM Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/mjlm.v8i2.17247

Abstract

The development of digital marketing requires business professionals to manage media strategically to build customer relationships. However, previous digital marketing training has often focused solely on platform introduction and technical content creation, leaving a gap in the practical application of communication strategies. This community service program aimed to improve the digital marketing communication competence of 50 marketing agents at PRU Stars Office Bandung through a Digital Marketing Communication Workshop. The implementation method utilized an offline participatory training approach, comprising material presentation, interactive discussions, simple practical exercises, and evaluation.  The novelty of this activity lies in the design of a contextual workshop model specifically tailored for the insurance industry, integrating strategic tools such as a modified Ansoff Matrix, customer journey analysis, identification of pain points and gain points, and WhatsApp Business optimization. The results indicated a significant improvement in participants' understanding of audience segmentation. Furthermore, participants successfully acquired practical skills in designing promotional messages that are more personalized, relevant, and oriented toward customer needs. In conclusion, integrating communication strategies, consumer understanding, and media utilization into a specific training model proved effective in equipping insurance agents with more targeted digital marketing skills
Co-Authors Aditia Esthy Kurniawati Ayi Haedar Saputra Chepiq Aziz Dedet Erawati Dewi Nurhasanah Dicky Muhammad Siddiq Dindin Saepudin Dwi Nurina Pitasari Henny Heryandini Hera Rosliana Nurda Putri Hera Rosliana Nurdaputri Ratu Anna Lesmi Kencana