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All Journal GLOBAL: Jurnal Lentera BITEP Review: Journal of Multidisciplinary in Social Sciences
Alya Lutfia Efendi
Universitas Pelita Bangsa
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Financial Education and Social Media Financial Information as Determinants of Investment Interest among Bekasi Residents Alya Nuha Malihah Sahlan; Alya Lutfia Efendi
Review: Journal of Multidisciplinary in Social Sciences Vol. 3 No. 02 (2026): February 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v3i02.1179

Abstract

The development of investment in the digital era has driven increasing public interest in participating in investment activities, but the level of financial education and the quality of information received remain major challenges. This study aims to analyze the influence of financial education and social media financial information on investment interest in the Bekasi community. This study used a quantitative approach with a causal design and was analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Data were collected through a Likert-scale questionnaire distributed to Bekasi residents who met the research criteria. The analysis results showed that all constructs met the validity and reliability criteria. Structurally, financial education has a positive and significant effect on investment interest, and social media financial information also has a positive and significant effect on investment interest. These findings indicate that improving financial education and providing quality financial information through social media play a significant role in encouraging public investment interest. This research is expected to serve as a reference for regulators and stakeholders in designing more effective financial education strategies and disseminating investment information in the digital era.
Determinasi Loyalitas Pengguna E-Wallet di Kabupaten Bekasi: Peran Kepercayaan dan Persepsi Resiko Alya Lutfia Efendi; Langgeng Sri Handayani
GLOBAL: Jurnal Lentera BITEP Vol. 4 No. 01 (2026): Februari 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/global.v4i01.1174

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan dan persepsi risiko terhadap loyalitas pengguna dompet digital (e-wallet) pada masyarakat Kabupaten Bekasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner kepada 92 responden pengguna aktif e-wallet di Kabupaten Bekasi. Data dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa kepercayaan berpengaruh positif dan signifikan terhadap loyalitas pengguna e-wallet, sedangkan persepsi risiko berpengaruh positif namun lemah terhadap loyalitas pengguna. Temuan ini memberikan implikasi praktis bagi penyedia layanan e-wallet untuk meningkatkan kepercayaan pengguna melalui keamanan transaksi, keandalan sistem, dan integritas layanan, serta memitigasi persepsi risiko terkait aspek keuangan, kinerja, keamanan, hukum, dan psikologis. Penelitian ini berkontribusi pada kajian perilaku konsumen digital melalui bukti empiris dari masyarakat yang beragam serta menjadi acuan bagi industri financial technology di Indonesia dalam merancang strategi retensi pelanggan yang lebih efektif.
Co-Authors Alya Nuha Malihah Sahlan Langgeng Sri Handayani