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All Journal Interdisciplinary Social Studies Journal of Community Service (Abdisci)
Sihol Marito br Siagian
Universitas Swadaya Gunung Jati
Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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THE EFFECT OF THE VILLAGE LITERACY MOVEMENT PROGRAM ON INCREASING READING INTEREST AND COMMUNITY PRODUCTIVITY IN KALIMANGGIS KULON VILLAGE Reizal Zahara Rizki; Euis Nurohmah; Shifa Defina Putri; Sania Aizatul Ma'wa; Desi Maelinda; Sihol Marito br Siagian; Vika Nabilla Amwa; Muhammad Gilang Ramadhan
Jurnal Abdisci Vol 3 No 4 (2026): Vol 3 No 4 Tahun 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v3i4.891

Abstract

Abstract Background. By expanding access to literacy facilities, outreach, and literacy training, the literacy movement seeks to improve literacy culture at the local level and encourage the reading enthusiasm and productivity. Aims. Literacy of the residents of Kalimanggis Kulon Village. Governments, educational institutions, communities, and the general public are involved in these efforts. Methods. Through the Participatory Action Research (PAR) approach, namely the PAR method, this study uses a descriptive qualitative methodology. Result. Public knowledge of literacy, the availability of high-quality books and reading materials, and reading culture have increased significantly as a result of the implementation of this literacy movement. Conclusion. Although literacy groups at the village level have improved social cohesion and community empowerment, literacy outreach and training have effectively inspired adults and children to read more. Implementation. Improving people's social and economic capabilities makes it easier for them to access information and job opportunities, which is another significant benefit. Keywords: Programs, Literacy Movement, Society and Reading Interest
Synergy of Digital Competence and Customer Co-Creation: MSME Product Innovation Strategy Sihol Marito Br Siagian; Siska Ernawati Fatimah
Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i3.1100

Abstract

This study aims to analyze the effect of digital competence and customer co-creation on product innovation in culinary MSMEs in Cirebon City and its surrounding areas. The study uses a quantitative approach with an explanatory design and cross-sectional method. Data were collected through structured questionnaires from 312 culinary MSME actors determined using the Cochran formula. Data analysis was performed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method using SmartPLS 4.0 software. The results showed that digital competence and customer co-creation had a positive and significant effect on product innovation. Digital competence had a more dominant effect than customer co-creation. The coefficient of determination (R²) value of 0.836 indicates that 83.6% of product innovation variation can be explained by these two variables. This finding indicates that strengthening digital competence is a major factor in driving MSME product innovation, while customer involvement plays a supporting role in strengthening the innovation process to better suit market needs.
Co-Authors Desi Maelinda Euis Nurohmah Muhammad Gilang Ramadhan Reizal Zahara Rizki Sania Aizatul Ma'wa Shifa Defina Putri Siska Ernawati Fatimah Vika Nabilla Amwa