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All Journal SEIKO : Journal of Management & Business Jurnal Pengabdian Masyarakat Asia
Erika Prilla Stevania
Universitas Trunodjoyo Madura
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Assistance in Accelerating Halal Certification through the Self-Declare Scheme for Food/Beverage MSME Actors in Ponteh Village, Galis Subdistrict, Pamekasan Regency Samsuki; Merie Satya Angraini; Anisah Choirunnisa; Erika Prilla Stevania; Intan Thalia
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2853

Abstract

Purpose: This community service activity aims to accelerate legal compliance among MSMEs in Ponteh Village, Pamekasan, by increasing understanding of SJPH and assisting with Halal Certificate applications through the Self-Declare Scheme. Method: This community service activity aims to accelerate legal compliance among MSMEs in Ponteh Village, Pamekasan, by increasing understanding of SJPH and assisting with Halal Certificate applications through the Self-Declare Scheme. Practical Applications: This accelerated mentoring model effectively addresses the digital and technical literacy barriers faced by micro MSMEs. The results can be replicated by other mentoring institutions to accelerate halal certification. Economically, this certification opens up wider market access and increases consumer confidence in local products. Conclusion: This program was very successful, with 100% of MSME partners successfully obtaining Halal Certificates. There was also a significant increase in partner knowledge (50%). The conclusion shows that the Self-Declare Scheme with intensive assistance is the most effective solution for micro MSMEs to achieve product legality.
Pengaruh Ai Terhadap Keputusan Memilih Universitas Trunodjoyo Madura Melalui Kepercayaan Merek Sebagai Variabel Mediasi Erika Prilla Stevania; Fathor AS; Samsuki Samsuki
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.11682

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh paparan AI, sikap terhadap AI, dan persepsi akurasi AI terhadap keputusan memilih Universitas Trunodjoyo Madura, dengan kepercayaan merek sebagai variabel mediasi. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah seluruh mahasiswa Universitas Trunodjoyo Madura yang menggunkan AI dalam proses pencarian informasi perguruan tinggi. Sampeel penelitian berjumlah 100 responden yang ditentukan menggunkan purposive sampling. Teknik pengumpulan data dilakukan melalui kuesioner, sedangkan analisis data menggunakan SmartPLS. Hasil penelitian menunjukkan bahwa sikap terhadap AI dan persepsi akurasi AI berpengaruh signifikan terhadap kepercayaan merek, sedangkan paparan AI tidak berpengaruh signifikan. Terhadap keputusan memilih universitas, paparan AI, persepsi akurasi AI, dan kepercayaan merek terbukti berpengaruh signifikan. Dalam pengujian mediasi, kepercayaan merek mampu memediasi pengaruh sikap terhadap AI terhadap keputusan memilih (mediasi penuh), namun tidak mampu memediasi pengaruh paparan AI dan persepsi akurasi AI. Kata Kunci: Artificial Intelligence, Paparan AI, Sikap Terhadap AI, Persepsi Akurasi AI, Kepercayaan Merek, Keputusan Memilih
Co-Authors Anisah Choirunnisa Fathor AS Intan Thalia Merie Satya Angraini Samsuki Samsuki Samsuki