Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Trend : Pemasaran, Produksi, Keuangan, SDM, Akuntansi dan Sistem Informasi Manajemen Golden Ratio of Mapping Idea and Literature Format
Putri Zalianty Marpaung
Universitas Asahan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH GROSS PROFIT MARGIN, DEBT TO ASSET RATIO, CURRENT RATIO TERHADAP RETURN ON ASSET PADA PERUSAHAAN SUB SEKTOR LOGAM DAN MINERAL YANG TERDAFTAR DI BEI TAHUN 2022-2024 Putri Zalianty Marpaung; Nisfu Fhitri
Jurnal Ekonomi Trend Vol 14 No 1 (2026)
Publisher : Fakultas Ekonomi Universitas Alkhairaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/trend.v14i1.647

Abstract

Penelitian bertujuan untuk mengetahui pengaruh secara parsial dan simultan Gross Profit Margin, Debt to Asset Ratio, Current Ratio Terhadap Return on Asset. Jumlah populasi 39 perusahaan dan sampel sebanyak 13 perusahaan dikali 4 tahun pengamatan (2022-2024) menjadi 39 sampel. Analisis data menggunakan regresi linier berganda. Hasil uji t, secara parsial GPM tidak berpengaruh terhadap ROA dengan nilai thitung 0,747< ttabel 2.028, DAR berpengaruh positif terhadap ROA dengan nilai thitung 2,671> ttabel 2.028, CR berpengaruh positif terhadap ROA dengan nilai thitung 2,251 > 2.028 ttabel. Hasil uji F secara simultan GPM, DAR, CR berpengaruh terhadap ROA dengan nilai Fhitung 8,353> Ftabel 2,87. Hasil uji koefisien determinasi CR, DAR dan GPM mampu menjelaskan ROA sebesar 36,7% sedangkan sisanya 63,3% dipengaruhi oleh faktor-faktor lain yang tidak dimasukkan dalam model penelitian ini.
The Influence of Information System Quality and Shopee's Digital Marketing Strategy on Changes in Online Shopping of Asahan University Students in 2025 Putri Zalianty Marpaung; D. Dailami; Aprilia Wulandari Br. Lumban Tobing; Windi Massari; Nursarro Sauma Mirna; Ardella Anggraini Simanjuntak; Heni Riyanti
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1387

Abstract

The development of digital technology has changed shopping behavior, especially among students, as the digital native generation. This study aims to analyze the influence of Shopee's information system quality and digital marketing strategy on changes in online shopping behavior among Asahan University students in 2025. The method used was quantitative with a causal associative approach. Data were collected through questionnaires and analyzed using F-tests, t-tests, and the coefficient of determination (R²). The results show that Shopee's information system quality and digital marketing strategy simultaneously and partially significantly influence changes in online shopping behavior among students. A fast and user-friendly system, along with digital promotions such as flash sales and personal discounts, increases shopping intensity and patterns. These findings emphasize the importance of technology and marketing synergy in shaping digital consumer behavior.
Co-Authors Aprilia Wulandari Br. Lumban Tobing Ardella Anggraini Simanjuntak D. Dailami Heni Riyanti Nisfu Fhitri Nursarro Sauma Mirna Windi Massari