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All Journal Golden Ratio of Mapping Idea and Literature Format
D. Dailami
Universitas Asahan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Analysis of Challenges and Optimization Strategies for Supply Chain Management at Aplus Market Stores through a Supply Chain Management (SCM) Approach Wahyu Triono Putra; D. Dailami; S. Sahara; Mhd Riefzky Naufal; Risma Agustina; Rico Armanda Marpaung; Lukman Nul Hakim
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i3.1478

Abstract

Supply chain management is a crucial element in improving the efficiency and effectiveness of company operations, including managing the distribution of basic necessities. This study aims to analyze the supply chain management strategies implemented at Aplus Market Stores in addressing supply challenges, such as price fluctuations, government policies, and other external disruptions. The research method used was a qualitative approach using observation and in-depth interviews with store owners and employees. The results indicate that the implementation of structured Supply Chain Management can reduce delivery delays, avoid excess or shortages of stock, and improve procurement accuracy. In conclusion, strengthening coordination with suppliers and using a more accurate stock recording system has proven effective in maintaining supply stability at Aplus Market Stores.
The Influence of Price Perception and Service Quality on Customer Satisfaction: Case Study on Irian Kisaran Supermarket, Asahan Regency, Indonesia Dian Novita Sari Pane; D. Dailami; Julia Rahmadani; Nurul Aini; Muhammad Rivantino; R. Ramatika; Larasati Andini
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1376

Abstract

Dunia bisnis mengalami persiangan yang semakin ketat dalam menarik minat konsumen. Faktor yang menjadi penentu kepuasan konsumen diantaranya persepsi harga dan kualitas pelayanan. Permasalahan dalam penelitian ini adalah apakah persepsi harga dan kualitas pelayanan berpengaruh terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan. Tujuan penelitian ini untuk mengetahui adanya pengaruh persepsi harga dan kualitas pelayanan terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan secara pasrial dan simultan. Variabel dalam penelitian ini persepsi harga (X1), kualitas pelayanan (X2) dan kepuasan pelanggan (Y). metode prngumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi linear berganda menggunakan SPSS. Hasil penelitian diperoleh persamaan regresi linear brganda Y = -0.113 + 0.467X1 + 0.235X2 + e. uji parsial (uji t) menunjukkan bahwa persepsi harga berpengaruh signifikan terhadap kepuasan konsumen, kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan. Uji simultan (uji F) menunjukkan bahwa persepsi harga dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan secara simultan.
The Influence of Response Speed and Information Quality on the Effectiveness of SME Sales Through Facebook Indah Ramadhani; D. Dailami; Ulva Widiya; Irma Yunita; Ridha Nurhuda; M. Mutia
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1377

Abstract

This study aims to study the effect of response speed and quality of information provided in the customer service system via Facebook on the effectiveness of Mama Donuts' SME sales. Data were collected through surveys and analysis using statistical methods to test the effect of each variable both partially and simultaneously. From the analysis conducted, it was found that both response speed and information quality have a positive and significant impact on sales effectiveness. Partially, it was found that with a faster response time, better information to help answer questions significantly increased sales effectiveness with a significant value (sig) of less than 0.05. Simultaneously, both variables have a strong influence with a correlation coefficient value of 0.906 and an R2 of 81.6%. This means that these variables can explain most of the variability in the effectiveness of Mama Donuts' SME sales. These results strengthen the argument that faster responses and better information quality positively impact Facebook sales effectiveness, thus providing a sales performance strategy for SMEs.
The Impact of PayLater, Cash on Delivery, and Product Return Features on Consumer Buying Interest on Shopee in Asahan Regency Erwin Cristian Tampubolon; D. Dailami; Siti Nurlela; Nadya Syafitri; Okta Saputra Irawan; Sasa Aprilia Amanda; Widya Ayu Pratiwi
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1378

Abstract

The development of digital technology has driven a significant transformation in consumer shopping behavior, primarily through e-commerce platforms. This study analyzes the influence of Shopee PayLater, Cash on Delivery (COD), and return of goods features on consumer purchasing interest in Asahan Regency. This study uses a quantitative approach with a survey technique. Data were obtained from 100 respondents through an online questionnaire based on a Likert scale and analyzed using multiple linear regression. The results showed that the return of goods feature significantly influences purchasing interest (sig. = 0.000), followed by the PayLater feature (sig. = 0.008). Meanwhile, the COD feature did not show a significant effect (sig. = 0.156). The Adjusted R Square value of 0.536 indicates that the three features can explain 53.6% of the variation in consumer purchasing interest. This finding shows that consumer perceptions of after-sales service and payment flexibility are key factors in purchasing decisions. This study provides strategic implications for e-commerce platform managers, especially Shopee, in developing service features that are more adaptive to the needs and behavior of digital consumers. The study also recommends testing other variables such as product quality, promotions, and customer reviews in further studies.
Implementation of the Digital Membership System on Customer Loyalty Riska Ariyanti; D. Dailami; Heriska Fadhilah Utami; Dinda Sri Rahmadani; Dwi Fadhilla Putri; Adelia Putri Hsb; Nasya Arsyika Candra
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1379

Abstract

This study aims to analyze the implementation of a digital membership system at Sultan Kisaran Barbershop and its impact on customer loyalty. The digital membership system implemented using the WhatsApp Business platform is integrated with the cashier system, allowing customers to monitor point accumulation in real-time and get various attractive incentives. The research method uses a qualitative descriptive approach with data collection through observation, interviews, and transaction documentation. The study's results indicate that implementing a digital system increases the frequency of customer visits, strengthens retention, and triggers referral activities that contribute to the expansion of the customer network. The selection of simple technology that suits local conditions has proven effective in minimizing adaptation barriers, while customer emotional engagement is further strengthened through service personalization. Despite challenges in digital literacy and human resource readiness, training and mentoring efforts have overcome these obstacles. Thematic analysis revealed that the digital membership system provides significant added value in terms of behavior, value perception, and customer emotional attachment, thus supporting a sustainable increase in loyalty.
The Influence of Information System Quality and Shopee's Digital Marketing Strategy on Changes in Online Shopping of Asahan University Students in 2025 Putri Zalianty Marpaung; D. Dailami; Aprilia Wulandari Br. Lumban Tobing; Windi Massari; Nursarro Sauma Mirna; Ardella Anggraini Simanjuntak; Heni Riyanti
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1387

Abstract

The development of digital technology has changed shopping behavior, especially among students, as the digital native generation. This study aims to analyze the influence of Shopee's information system quality and digital marketing strategy on changes in online shopping behavior among Asahan University students in 2025. The method used was quantitative with a causal associative approach. Data were collected through questionnaires and analyzed using F-tests, t-tests, and the coefficient of determination (R²). The results show that Shopee's information system quality and digital marketing strategy simultaneously and partially significantly influence changes in online shopping behavior among students. A fast and user-friendly system, along with digital promotions such as flash sales and personal discounts, increases shopping intensity and patterns. These findings emphasize the importance of technology and marketing synergy in shaping digital consumer behavior.
The Influence of Labor and Raw Material Volume on Tofu Production in Micro-Enterprises in Sidodadi Village Erika Fadilah; D. Dailami; Indah Maya; Noni Rahma Kartika; Della Ayu Yolanda; Khoiriza Salsabila Sirait; Cici Ayu Aprida
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1479

Abstract

Micro-enterprises engaged in tofu production in Sidodadi Village, Asahan Regency, play an important role in supporting the local economy. However, these enterprises often encounter challenges in optimizing key production factors, particularly the availability of labor and raw materials. The core issue of this study is to determine how far these two factors influence the level of tofu production. This research aims to analyze the effect of the number of workers and the volume of raw materials on tofu production among micro-enterprises in the region. A quantitative method with multiple linear regression analysis was applied, supported by data collection through observation, interviews, and questionnaires distributed to business actors and workers. The results revealed that both labor and raw materials have a significant partial and simultaneous effect on tofu production volume. The F test confirmed the model’s feasibility (F = 69.238, Sig. = 0.000), while the t test showed that each independent variable significantly affected production (Sig. < 0.05). The Adjusted R² of 0.064 indicates that 6.4% of the variation in tofu production can be explained by the two variables. These findings imply that improving labor efficiency and managing raw material availability are essential strategies for enhancing productivity and strengthening the economic empowerment of micro-enterprises in Sidodadi Village.
Co-Authors Adelia Putri Hsb Aprilia Wulandari Br. Lumban Tobing Ardella Anggraini Simanjuntak Cici Ayu Aprida Della Ayu Yolanda Dian Novita Sari Pane Dinda Sri Rahmadani Dwi Fadhilla Putri Erika Fadilah Erwin Cristian Tampubolon Heni Riyanti Heriska Fadhilah Utami Indah Maya Indah Ramadhani Irma Yunita Julia Rahmadani Khoiriza Salsabila Sirait Larasati Andini Lukman Nul Hakim M. Mutia Mhd Riefzky Naufal Muhammad Rivantino Nadya Syafitri Nasya Arsyika Candra Noni Rahma Kartika Nursarro Sauma Mirna Nurul Aini Okta Saputra Irawan Putri Zalianty Marpaung R. Ramatika Rico Armanda Marpaung Ridha Nurhuda Riska Ariyanti Risma Agustina S. Sahara Sasa Aprilia Amanda Siti Nurlela Ulva Widiya Wahyu Triono Putra Widya Ayu Pratiwi Windi Massari